No-code industrial project software startup Sitemate raises $27.5M

Sitemate Services Pty Ltd., a company creating no code software tools, today announced it has raised $27.5 million in early-stage funding to assist what it calls “built world” companies in construction, energy, mining and more with project management.

The company’s Series A funding round was led by Blackbird, with participation from existing investors Shearwater Capital and Marbuck.

Founded in 2015 as Dashpivot, Sitemate builds a software-as-a-service software platform that helps industrial companies digitize and streamline paperwork processes and procedures that would otherwise bog them down. The company likens itself to the tech giant Atlassian in its capability to help cut down on wasted time and energy when it comes to project management time by providing solutions designed to address specific pain points.

The company said that unlike current industry solutions, its toolset is not a rigid set of modules. Instead, its product suite is designed to be a flexible set of no-code building blocks that can be picked up by on site workers, supervisors, management, business users and others in order to be built-to-purpose.

Sitemate said it built the software for what it calls the “built world,” which includes industrial work in construction, agriculture, civil, mechanical, energy and more. All of these companies traditionally work heavily with paper but as they digitize with computers, using common tools such as word processors and spreadsheets.

“We see so many built world companies struggle to adopt and use clunky ‘all-in-one‘ systems, which force many of them to move back to legacy formats like Word and Excel and even paper, because at least paper, Word and Excel are flexible and familiar,” said Sitemate co-founder and Chief Executive Hartley Pike.

To meet the needs of these companies, Pike said, Sitemate provides as much customization as possible through its no-code flexibility to meet the demanding needs of whatever workflow the company already has. That means that every worker and manager can rebuild their existing expectations into Sitemate’s platform and recreate it to their needs, including their own unique processes for their industry, region and compliance requirements.

“It’s working,” said Pike. “We have incredibly strong product adoption, retention and word of mouth because of the flexibility and ease of use of our products.”

The company said the funding round comes after rapid growth over the past 12 months, allowing the firm to double its headcount from 70 to 140 employees, including bringing a dedicated marketing team to North America. Sitemate also acquired the digital asset management startup Nomad Fleetnow Gearbelt, in August.

Sitemate still has its largest presence and customer base in Australia, where the company was founded, with dedicated marketing teams in London, Vancouver, Toronto and now Austin coming online in 2025. The company said that with the new capital, it will double down on product and engineering across its platforms and expand its marketing presence worldwide.

Image: Sitemap