By using this site, you agree to the Privacy Policy and Terms of Use.
Accept
World of SoftwareWorld of SoftwareWorld of Software
  • News
  • Software
  • Mobile
  • Computing
  • Gaming
  • Videos
  • More
    • Gadget
    • Web Stories
    • Trending
    • Press Release
Search
  • Privacy
  • Terms
  • Advertise
  • Contact
Copyright © All Rights Reserved. World of Software.
Reading: Now is one of the best times to buy a MacBook
Share
Sign In
Notification Show More
Font ResizerAa
World of SoftwareWorld of Software
Font ResizerAa
  • Software
  • Mobile
  • Computing
  • Gadget
  • Gaming
  • Videos
Search
  • News
  • Software
  • Mobile
  • Computing
  • Gaming
  • Videos
  • More
    • Gadget
    • Web Stories
    • Trending
    • Press Release
Have an existing account? Sign In
Follow US
  • Privacy
  • Terms
  • Advertise
  • Contact
Copyright © All Rights Reserved. World of Software.
World of Software > News > Now is one of the best times to buy a MacBook
News

Now is one of the best times to buy a MacBook

News Room
Last updated: 2025/07/06 at 6:46 AM
News Room Published 6 July 2025
Share
SHARE

Table of Contents


Everyone knows that Apple products tend to cost a pretty penny, and MacBooks and iMacs are no exception.

If you’d rather avoid spending $1,100 on entry-level specs, we have great news: you can save hundreds on an Apple laptop or computer multiple times a year. That means if your laptop is on its last leg, you don’t have to hold out until November to make an upgrade that won’t hurt your bank account. (And tbh, Apple’s annual gift card incentive around Black Friday isn’t anything to write home about anyway.)

SEE ALSO:

Your MacBook is filthy. Here’s how to clean it.

We’ve been tracking Apple deals weekly for over two years, so we know what tends to go on sale and when. Plus, we know what MacBook deals are actually worth jumping on, and which “markdowns” are basically the regular price. Check out this list of the top three times of year to find the best prices on a MacBook or iMac, based on our historical deals knowledge:

Time No. 1 to get a deal on a Mac: Black Friday and Prime Day seasons

Months: Early to mid-July, October through November

We know, shopping holidays are a great time to save money, groundbreaking. However, we’re not talking about Apple’s annual Black Friday deal, which is the same every year: Buy a laptop or iMac, get a free gift card to use on a future purchase. It’s a little lackluster and not all that great for saving money upfront.

If you want real savings during shopping holidays, you’ll want to look to retailers like Amazon and Best Buy during Black Friday and Prime Day seasons. At first glance, that may seem like you have to keep your eye on the calendar for a few select days throughout the year, but these retailers have decided that time is meaningless when it comes to sales. That means you’ll start to see Black Friday savings as early as October, and Prime Day savings for a week or so around July.

Despite hitting the market only weeks prior, the M3 MacBook Pros saw good discounts last Black Friday.
Credit: Apple

Traditionally, Prime Day has spanned over two days, but Amazon features deals in the weeks leading up to it. For Prime Day 2025, Prime Day itself will span four days, from July 8 to 11, and great deals have already dropped beforehand.

During both sales, it’s not uncommon to see MacBooks from the cheapest Airs to the most souped-up Pros on sale for $150 off or more. For Prime Day 2025, we’ve seen this happen with the $849 M4 MacBook Air. However, our resident laptop expert, Haley Henschel, recommends waiting to see further price drops on other models, as they’re not quite matching up to record-low prices just yet.

They’re worthwhile deals, but they can also be harder to score because the general public knows these are the times to shop for a Mac. If you see a good deal, don’t hesitate too much. Our advice? Know what models you’re interested in before these sale events kick off, and keep your eye on them.

SEE ALSO:

Apple M4 MacBook Air review: A really good deal

As a final note, Black Friday season is a reliable time to catch the initial sales on any fall Mac releases. In the fall of 2023, M3 and M3 Pro MacBook Pros dropped in October, and by November, they were already on sale for $150 off. These likely won’t be the steepest deals you’ll see in the year or so lifespan before a newer chipset and Mac come out, but they can be impressive considering how recent the releases are.

Time No. 2 to get a deal on a Mac: Back-to-school season

Months: June through early October

Apple offers educational pricing year-round for current or newly accepted college students and their parents, as well as faculty, staff, and homeschool teachers of all grade levels. These prices knock $100 off the price of their laptops and computers. It’s not a massive markdown, but it beats full price.

However, if you fall into one of the above demographics, that’s not your only chance to save directly through Apple. They also run a special back-to-school sale from the summer to the early fall. In 2023, it ran from June 5 to Oct. 2, so you’ll have plenty of time to decide which Mac model to pick. The major downside is that, similar to the Black Friday sale, Apple’s BTS offer isn’t an off-the-face price cut — you’ll receive an Apple gift card proportional to the value of the product you’re buying for use on future purchases. In 2023, this is how the pricing broke down:

  • 24-inch iMac: receive a $150 Apple gift card

  • MacBook Air: receive a $150 Apple gift card

  • MacBook Pro: receive a $150 Apple gift card

  • Mac mini: receive a $100 Apple gift card

Also like Black Friday, Apple doesn’t tend to adjust gift card values drastically, if at all, from year to year, so we expect to see essentially the same offer this year. Considering MacBooks are some of our favorite laptops for students, we see this as a deal worth a second look, but with stipulations.

SEE ALSO:

Apple’s 14-inch MacBook Pro is getting a key new feature soon

If you’re not planning on making another Apple purchase (gift cards can be used on App Store purchases, in-app purchases, more Apple tech, and subscriptions like iCloud+ or Apple TV+), you might want to wait for a sale at another retailer. Chances are, places like Amazon and Best Buy will also want to draw in the back-to-school crowd, so there might be greater markdowns there — but you likely won’t a ton of flexibility on specs. A MacBook Air with 8GB of RAM and 256GB of SSD, for instance, might be $150 off, but a model with 16GB of RAM might not be on sale at all.

The gift card incentive is also good for anyone who has a pair of AirPods or a paid note-taking app on their back-to-school list, too.

Time No. 3 to get a deal on a Mac: After new releases are announced

Months: Can vary

This tip isn’t unique to Apple products, but it doesn’t make it any less useful for grabbing a Mac for a little less cash. Typically, after Apple announces the latest models, it drops the prices on older generations.

Technically, this isn’t a deal in the strictest sense of the word, but it’ll still save you money. Take, for instance, last year’s announcement of the 13-inch and 15-inch M3 MacBook Air. On March 4, Apple put it up for preorder on its online store, and right alongside the new laptop was a $100 price drop on the 13-inch M2 Air.

Mashable Deals

person holding m2 macbook air in front of piano

The price of the M2 MacBook Air has dropped twice following releases of upgraded MacBooks.
Credit: Apple

The price only fell from $1,099 to $999, so it’s not a drastic difference, but if you were already planning on grabbing the M2 Air, waiting for this newer gen saved you at least $100. Plus, a new list price means future sales will net you even more bang for your buck.

You don’t necessarily need to wait for the exact same model to get a newer counterpart to see a price drop. Allow us to explain, again with the M2 MacBook Air. June 2023, Apple announced the 15-inch M2 MacBook Air at a starting price of $1,299. At the time, the 13-inch M2 MacBook Air had been out for just under a year, and cost $1,199. The larger model brought a price cut to the smaller and slightly older model.

SEE ALSO:

Apple’s M2 MacBook Air is a super-fast WFH companion with a dreamy keyboard

Price cuts aren’t always determined by Apple itself. A new Mac usually means the discontinuation of an older one. In the case of the M3 Air release, Apple discontinued the 15-inch M2 Air and M1 Air from 2020. Though you could no longer buy either at the Apple Store, they were available at steep discounts at Amazon and Best Buy.

And if you’re sensing a theme here, yes, it’s better, more often than not, to skip the Apple Store in favor of other retailers if you’re looking to save some serious dough.

Final tips for saving money on a Mac

1. Keep an eye out for random sales

While the whole point of this guide is that there are ideal times to grab a Mac on sale, we’re going to be honest: sometimes, there are very random, very good sales on Macs for seemingly no reason.

Obviously, this is a bit trickier to plan for, but rest assured, if there is a Mac sale worth knowing about, we’re writing about it, so we recommend following our deals coverage.

2. Some Macs go on sale more frequently than others

This tip likely goes without saying, but some models rarely go on sale. General trends we’ve seen are that iMacs tend not to go on sale as frequently as MacBooks, and anything above the starting specs on a MacBook, especially if you’re looking for upgraded memory, is much trickier to find on sale regularly.

We say this just to encourage a little healthy expectation setting as you embark on your search for a discounted Mac.

Sign Up For Daily Newsletter

Be keep up! Get the latest breaking news delivered straight to your inbox.
By signing up, you agree to our Terms of Use and acknowledge the data practices in our Privacy Policy. You may unsubscribe at any time.
Share This Article
Facebook Twitter Email Print
Share
What do you think?
Love0
Sad0
Happy0
Sleepy0
Angry0
Dead0
Wink0
Previous Article UK-based AI-driven parcel delivery startup Hived raises $42M – News
Next Article Fedora 43 Looks To Zstd-Compressed Initrd By Default For Space Savings & Faster Boots
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Stay Connected

248.1k Like
69.1k Follow
134k Pin
54.3k Follow

Latest News

What Is Adobe Creative Cloud & How Does It Work?
News
TikTok is splitting into two apps for America
News
Chiefs to win Super Bowl and Mahomes to be MVP – Supercomputer NFL tips for 25′
News
Ethereum (ETH) Gained 8% to $2,697, Can Mutuum Finance (MUTM) Follow With 10x Returns
Gadget

You Might also Like

News

What Is Adobe Creative Cloud & How Does It Work?

21 Min Read
News

TikTok is splitting into two apps for America

3 Min Read
News

Chiefs to win Super Bowl and Mahomes to be MVP – Supercomputer NFL tips for 25′

6 Min Read
News

Today's NYT Strands Hints, Answer and Help for July 7 #491 – CNET

3 Min Read
//

World of Software is your one-stop website for the latest tech news and updates, follow us now to get the news that matters to you.

Quick Link

  • Privacy Policy
  • Terms of use
  • Advertise
  • Contact

Topics

  • Computing
  • Software
  • Press Release
  • Trending

Sign Up for Our Newsletter

Subscribe to our newsletter to get our newest articles instantly!

World of SoftwareWorld of Software
Follow US
Copyright © All Rights Reserved. World of Software.
Welcome Back!

Sign in to your account

Lost your password?