An official Apple support account on China’s Weibo social network managed to accidentally post a promotional video for a Samsung folding phone.
The embarrassing mistake coincided with a new analyst report on the expected price and timing for Apple’s own move into this market, with an upcoming iPhone Fold …
The iPhone Fold
Apple has long been working on a foldable iPhone, but has so far been waiting for the tech to be good enough to meet the company’s standards for such a device.
In particular, Apple was unhappy with the very visible and distracting crease seen in existing folding phones like those from Samsung, as well as the risk of damage caused by dust.
It was reported earlier this year that display partner Samsung finally produced something to Apple’s satisfaction, with good supporting evidence for this contention. The display it created for the iPhone Fold was said to be more advanced than those used in its own folding phones of the time, with Apple reportedly giving the go-ahead for production. That was backed by a recent supply-chain report stating that Samsung has started work on a dedicated production line for the iPhone Fold display.
Analysts at JPMorgan yesterday backed the expectation of a launch in 2026, and suggested that it would be priced toward the lower end of speculated pricing, starting at $1,999.
The PhoneArt X account tweeted a video showing that an official Apple support account on Weibo had accidentally added a promo video for one of Samsung’s folding phones.
The post itself was promoting Apple’s parental controls for App Store downloads:
By setting up parental controls on your own device, you can manage the download and purchase requests initiated from the App Store on your child’s device.
However, the person posting it somehow managed to embed a promo video for a Samsung phone.
The most likely explanation is that they intended to embed an Apple video, but still had a link to the Samsung video in their paste buffer.
One commenter in the thread suggested that the account may be run on Apple’s behalf by a local marketing agency, which also has Samsung as a client. The same agency working for two directly competing companies seems like it ought to be unlikely, but you never know. Another possibility is simply that they copied the link for personal reasons (like sending it to a friend), and then failed to successfully copy the link to the Apple video.
Either way, the post was quickly removed, but not before PhoneArt grabbed a screen recording!
Highlighted accessories
Image: Samsung
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