The rumor has already been circulating for several months: OnePlus and Hasselblad separate. The announcement was formalized by Pete Lau, the owner of the company, in a message posted on the brand’s forum. “” This collaboration allowed us to strengthen our photographic identity and integrate the aesthetic sense of Hasselblad in our DNA “, He writes, while thanking the Swedish manufacturer for shared experience.
A new approach to mobile photo at OnePlus
Place now in Detailmax Engine, a digital photography technology designed to emphasize the sharpness and realism of images. Unlike certain systems that smooth excessively or artificially modify the shots, this home engine promises to restore natural details, without deformations or forced “embellishments”.
According to Pete Lau, prototypes are already in internal test and the first results are encouraging. The displayed objective is ambitious: to establish a new reference in terms of image clarity on smartphone. The manager ensures that user feedback largely guided development: many have explained to judge the quality of a photo by zooming immediately after shooting.
The brand’s next flagship, expected for fall in China and then on other markets, should be the first model equipped with this technology. Everything suggests that it will be oneplus 15, even if the name has not yet been officially confirmed.
The association between OnePlus and Hasselblad had started in 2021 with the OnePlus 9 range. Like other manufacturers, the brand then sought to differentiate itself thanks to the know-how of a historic photo actor. This strategy had helped strengthen the credibility of its sensors and install the idea of a high -end smartphone turned to the image.
But the turn taken today reflects a more frank development: rather than relying on prestigious collaborations, some manufacturers choose to invest directly in proprietary technologies. OnePlus believes that he can better control the user experience and build their own visual language, like Apple, Google or Samsung.
However, the brand does not close the door to future cooperation, assures Pete Lau. Hasselblad experience is described as a ” masterclass Who shaped OnePlus’s photographic vision. But the time has come to emancipate.
Will the Detailmax Engine be able to convince a demanding audience? The answer will undoubtedly arrive as soon as the Flagship is released, which promises to be a major turning point for OnePlus’ photo strategy.
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