Will Atlas Change the Search Engine Experience?
All of the evidence leans towards Atlas providing a more personalized experience for users. One feature, browser memories, can be switched on to allow ChatGPT to remember key details from the content you browse, which in turn leads to better chat responses and suggestions specific to you.
Users can also access ChatGPT through a sidebar on any site to ask more specifically about what they are browsing.
There is also “agent mode”, where ChatGPT is able to directly interact with websites on a user’s behalf, such as for booking a trip. This feature, however, is only available to paying ChatGPT subscribers.
This could be one of the reasons that Google Chrome remains the more popular option, as it’s free to use. Likewise, some experts think that Atlas’s offering isn’t that impressive, especially since browsers such as Microsoft Edge are already offering similar features.
Whether Atlas becomes the next big browser or not, it definitely paves the way for more AI-powered search functions.
