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World of Software > Computing > Orchestrate Brings Communication Orchestration to Life
Computing

Orchestrate Brings Communication Orchestration to Life

News Room
Last updated: 2025/09/03 at 6:19 PM
News Room Published 3 September 2025
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For more than a decade, Facelift has been the place where social media managers, marketers, PR, agencies, and more have managed their organizations’ social presences.

This is a heritage we’re very proud of, but today, we’re stepping into something greater. Something that places communications and content in the hands of your entire organization, giving everyone a shared workspace, voice, and mission.

We’re launching Facelift’s Autumn Edition, our largest and most transformational product update ever.

Headlining our Autumn Edition is Facelift Orchestrate – the first platform designed specifically to meet the requirements and challenges of Communication Orchestration.

Orchestrate brings with it a new way of working:

  • Content operations and content strategy come together in the first truly orchestrated way.

  • Every team contributes to a shared, unfragmented narrative; removing silos, and boosting brand voice.

  • Getting things done no longer means juggling 12 tools..

Facelift Orchestrate connects every task and calendar event on your dashboards to higher-level business strategy, guaranteeing that content and communication material aren’t developed in isolation. It provides one place to condense all of your existing task boards and planning tools, reducing bloat, reducing budgets, and simplifying workflows. 

 

Central to these changes are Orchestrate’s: 

  • Taskboard – Plan, assign, and track work in one shared system that connects every task to the larger strategy.

  • Storyboard – Turn ideas into narratives that align teams and keep campaigns and tasks consistent across channels.

  • Go Beyond Social – Customizable content types allow users to design, model, and govern content the way they need, no matter the format. 

 

More than 30 additional product updates!

Orchestrate is our headliner, but we’ve been hard at working making sure that most of the other products in our suite are getting an upgrade as well. These include major additions to Amplify and Analyze, as well as general Platform upgrades that include the addition of product support for Fediverse platforms Mastodon and Bluesky.

 

Artificial Intelligence

Facelift’s Autumn Edition will soon also include the debut of our Facelift AI Operator, a powerful new assistant coming soon to Engage that will help make dealing with community management tasks much simpler and straightforward, especially at scale.

We believe this marks the beginning of a new era for communications. We’re going beyond social media, and we want our users to play bigger than ever before. Our new future is one in which organizations move past the limits of tools and channels, and instead orchestrate all of their communication with structure, clarity, and purpose.

Facelift is proud to take this step and to help you take it with us.

Read about Facelift Orchestrate here on our release page.

 

 

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