Vegetable alternatives have been on the rise in recent years. Between 2021 and 2023, their sales increased by 20 %. Steak, ham, bacon and even cord-Bleus based on legume proteins have made a place for themselves on the super-market shelves, and they attract more and more consumers, wanting to vary their diet or reduce their environmental impact . Despite an open war against the meat unions, a new victory for the plant market confirms this new position.
A decree finally canceled
On October 1, 2022, a decree published in the Official Journal officially prohibited the names “Steak”, “Lardons” or “sausages” for vegetable products. At the time, the decision was a victory for the unions and lobbies of animal exploitation, which accused the vegetable meat market of maintaining “deception” around their products. The decree concerns only products manufactured in France, and the National Observatory for Plant Food (ONAV) contract, accusing the text of placing France “in a conservative position, against current issues and politics European on these questions ”.
Except that. The Council of State quickly suspended the project, temporarily giving the French plant industry reason to the situation of injustice thus created, for the benefit of European competition. By giving it wrong to the government, and by suspending a decree defended body and soul by the actors of the animal sector, it is all the absurdity of the text which was pointed out, for example for example its extension to other sectors, Like cosmetics with its bodily milks and butter for example.
The decision finally fell: the Council of State officially canceled the prohibition to appoint plant food products by butchery or cold cuts. The name “soy steaks” or “vegetable sausages” is therefore possible again. What definitively confirm the opinion of the Court of Justice of the European Union, which estimated last year “that European regulations completely dealt with the question at European level and opposed that the Member States of the Union European can, for their part, enact national measures which regulate or prohibit the use ”of these names.
Listed in an obvious logic of economic protection and marketing of the animal industry, the cancellation of this decree is a defeat for the meat marketand Témougne of the challenges of France in the face of the need to quickly adapt our diet. In a recent report, the IPCC already alerted to the need to reduce our animal consumption for the benefit of plants. For onav, the decree “risk of hindering and delaying the development of the vegetable sector in France as well as the transition to healthier and more sustainable supplies“.
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