POP MART International Group has released its financial results for the first half of 2025. The company reported revenue of RMB 13.88 billion ($1.95 billion), an increase of 204.4%. Net profit rose 385.6% to RMB 4.68 billion ($659 million). Following the release on August 19, the company’s stock price reached a new high on August 20.
At the earnings conference, Chief Operating Officer Si De stated that the core of the company’s overseas strategy is to focus on the US market, where it will prioritize “quality over speed” and will not accelerate its pace of store openings. The company’s international business is in a period of high growth, with revenue in the Americas increasing by 1,142.3%.
Sales from the popular THE MONSTERS series, which includes the Labubu IP, were a key driver, rising 668% to RMB 4.81 billion ($677 million). POP MART CEO Wang Ning stated that the company will expand into new markets, including the Middle East and Central Europe. [Caixin, in Chinese]
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