Thanks to social media apps like TikTok and Instagram, everyone is an video editor these days. And soon you won’t have to sit down at a laptop to use one of the most popular video editors on the market.
Adobe announced on Thursday that it is releasing a new video editing iPhone app named Premiere on Sept. 30. You can preorder the app now in the Apple App Store, with an Android app currently in development.
The iOS app should feel familiar to Premiere users, with its multitrack timeline and preview screen. The app can be used for all your usual video editing: trimming clips, overlaying audio and adding synchronized captions. You can also use Adobe’s new voice-to-sound effects tool and record voiceovers.
Premiere should be a big upgrade for Adobe users who have only used Premiere Rush, a barebones version of its video editor. As more content creators become mobile-first, Adobe is hoping to draw them in with revamped mobile apps.
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You should be able to use the Premiere iOS app for free. Adobe says you may need to pay for generative AI credits and additional storage, like through Adobe Creative Cloud, though more pricing info is expected closer to the Sept. 30 launch. This is very different from the desktop app, which starts at $23 per month.
A truly free Premiere mobile app would be a win for content creators, especially for anyone who wants to explore editing in Premiere but doesn’t want to pay for another subscription.
In an era of mobile-first content creators, tech companies have raced to introduce user-friendly mobile editing apps. TikTok creators use the ever-popular CapCut, with Meta adding its own contribution, a new app called Edits. Adobe has long been the industry standard for professional content creation and editing, but its mobile offerings were usually less feature-packed versions of its flagship programs under different names.
That changed this year as Adobe released true mobile versions of Photoshop and Firefly AI. The new Premiere app helps Adobe make a competitive entrance in a crowded market, in addition to giving loyal Adobe users a new way to access their tools on the go.
Adobe has also been focused on integrating generative AI into its software. Premiere Pro got its first-ever AI tool, generative extend, which uses AI to add a few extra seconds to clips you upload. It’s meant to help smooth transitions between clips, particularly when you might have turned off the recording a smidge too early and need a few extra seconds of film.
AI is a contentious issue among creators, with some voicing concerns over the training and deployment of AI models. Adobe’s Firefly AI has been fully integrated into the new Premiere iOS app, though the company’s AI guidelines state that it never trains on customer data and that its AI-generated content is commercially safe.
For more, check out what to know about the iOS and Android Photoshop apps and good alternatives to CapCut.
