As one of the world’s largest gaming events, Gamescom has become a key bridge between Europe and the global industry. This year, several Chinese games will debut new trailers or offer hands-on demos to overseas players for the very first time, signaling both confidence in their products and a deeper commitment to engaging with international audiences.
Amid shifting industry dynamics and changing player expectations, Chinese developers face a challenge that goes beyond technology: balancing local cultural richness with global trends. From August 20 to 24 at Gamescom 2025 in Cologne’s Koelnmesse, Chinese developers will present a varied lineup, from RPGs (role-playing games) and wuxia (martial arts) action to sci-fi adventures and mobile hits.
Game Science: Black Myth: Wukong returns with anniversary showcase and possible new reveals
Black Myth: Wukong, the highly anticipated action RPG from Game Science, is confirmed to participate in Gamescom 2025. This appearance aligns with the one-year anniversary of the game’s initial release, making it a strategic moment for the studio to engage both domestic and international audiences.
Fans currently expect significant reveals, although the studio has not confirmed exact details. Speculation focuses on the launch trailer for the Xbox version, along with a potential DLC reveal of Black Myth:Wukong. Media and fans are also hoping for hints about new entries in the Black Myth universe.
Beijing S-Game: Phantom Blade Zero offers first overseas demo play
The Chinese single-player wuxia game Shadow Blade: Zero will offer one-hour demo play at Gamescom 2025. This marks the first time the game will be available for overseas players to try. The booth will cover around 500 square meters and feature 60 demo stations for attendees.
During Gamescom, Shadow Blade: Zero will also appear on the Future Games Show stage hosted by Xbox on August 21, presenting the game to audiences through both online streaming and live demonstrations.
miHoYo: Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero take center stage with new content and Aston Martin collaboration
The company has confirmed its attendance and will showcase its major titles: Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero. At the Genshin Impact booth, visitors can explore the game’s upcoming in-game region, Nod-Krai, while Honkai: Star Rail will showcase the newly introduced Amphoreus location. Zenless Zone Zero will display its freshly revealed in-game faction, Spook Shack. Each booth will offer unique offline activities and exclusive merchandise for fans.
miHoYo’s action game Zenless Zone Zero announced a major collaboration with British luxury sports car brand Aston Martin. The two companies will set up a real-life Aston Martin exhibition area at Gamescom. A collaboration PV (Preview Video) has been released, showcasing a futuristic sports car design that blends the game’s mechanical aesthetics with cyberpunk city style.
Tencent Games: diverse lineup covering shooters, RPGs, sandbox worlds, and global mobile debuts
Tencent Games will showcase a diverse lineup, including the anime-style shooter Fate Trigger with a new trailer at Opening Night Live, the first offline PC demo of Honor of Kings: World, the cross-platform sandbox Interstellar Utopia, a ghost-themed mobile update co-developed with KRAFTON, and Rust Mobile’s global hands-on debut.
The collaborative action Roguelike shooter that Tencent Games will unveil at Gamescom 2025 has not yet been named and will feature an immersive demo for players worldwide.
The global rise of Chinese game developers
Gamescom 2025 is set to be the largest edition in the event’s history, bringing together more than 1,500 exhibitors from 72 countries and regions across a record exhibition space of 233,000 square meters.
In recent years, Chinese developers are arriving with strong momentum: Black Myth: Wukong has sold an estimated 21.73 million units worldwide, including 16.88 million in China and 4.55 million overseas, while miHoYo continues to dominate the global mobile market with its flagship titles, generating billions of dollars annually in revenue from Genshin Impact, Honkai: Star Rail, and Zenless Zone Zero. Together, Chinese studios are increasingly shaping the global gaming landscape.
