Bad news for the more than 180 million Americans signed up for Amazon Prime: the service is revamping its membership structure and locking 4K video streaming behind a higher-cost tier, charging customers an additional $4.99 per month to unlock the highest-resolution experience.
Prior to the change, regular Prime members paying either $14.99 per month or $139 per year could stream in 1080p HD or 4K/UHD, while customers eager to stream ad-free could pay an additional $3 per month. Now, however, the basic Prime Video package restricts users to 1080p streams, while the ad-free experience is being upgraded and rebranded as “Ultra.”
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To further entice customers to upgrade their subscription, Amazon is throwing in additional perks for Ultra members, including an increased download capacity for offline viewing (from 25 to 100), support for Dolby Atmos audio and Dolby Vision picture, and an increase in the number of concurrent streams from a single account, from three to five.
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It isn’t all bad news for basic Prime members, though: they will also gain access to Dolby Vision support, as well as an increase in the number of concurrent streams they can access from a single account, from three to four.
It’s also worth noting that true 4K streaming is still a tall order for most customers, either because they lack the bandwidth or because their streaming device, especially on smartphones and tablets, doesn’t support true 4K UHD resolution.
For those Amazon customers who rely on Prime Video for their home theater, though, the Ultra upgrade should be mandatory.
