Miami, Florida, July 29th, 2025/Chainwire/–
The partnership marks the first of its kind in the sports world, introducing blockchain-powered tokenization to fan engagement on a professional football stage.
As part of the deal, TokenFi will serve as QPR’s Official Partner and Official Training Kit Sleeve Partner. The TokenFi logo will be featured on the training wear of the first team, coaching staff, and manager, alongside prominent branding across Loftus Road Stadium — including LED signage, dugout headrests, hospitality lounges, and club media backdrops.
“Partnering with TokenFi marks a transformative moment for QPR and the sports industry,” said Euan Inglis, Commercial Director at QPR. “By embracing tokenization, we’re redefining fan engagement and creating a model for the future. TokenFi’s innovative platform aligns perfectly with our ambition to connect with fans worldwide in new and exciting ways.”
Digital activations will include email campaigns, matchday graphics, newsletters, and a partnership announcement video. TokenFi and QPR’s will work collaboratively to unearth tokenization initiatives during the term of the agreement.
“The future for clubs is the tokenisation of club assets, we’re empowering fans to own a piece of QPR’s journey while driving innovation in fan engagement,” said Pedro Vidal, FLOKI’s Community Relations Officer. “We’re excited to collaborate with QPR to set a new benchmark for sports partnerships.”
The partnership also allows for interaction with TokenFi’s related brands Floki and Valhalla, and opens the door for expanded collaboration in the 2026-2027 season and beyond, in relation to other club properties.
About TokenFi
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About QPR
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About Floki
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Contact
Community Relations Officer
Pedro Vidal
Floki/TokenFi
[email protected]
This story was published as a press release by Chainwire under HackerNoon’s Business Blogging