ROBLOX, the online playground for millions of budding game-makers and blocky adventurers, has stunned fans by swapping steely greys for a loud new look with vivid blue.
With over 70 million daily players, every pixel counts, and the site is incredibly popular with children, with one spending over £1,000.
3
3
Why is the Roblox logo blue?
Although Roblox hasn’t explained the reasons for the new colour scheme, they have previously used silver and red.
The vivid blue is seen by many people as a statement about the company’s new direction.
It could be seen as an attempt to fit in with other tech companies, while some users have suggested it shows a more corporate image.
The shift to a vivid blue could be part of Roblox‘s wider strategy to modernise the brand.
The change has been implemented across Roblox’s platforms, including the Creator Hub and the Universal App.
The new hue helps to create a more cohesive brand.
When did Roblox change the logo?
Nobody is quite sure exactly when the logo changed, however one blogger wrote in March that the logo was still grey and black.
However, the logo was spotted to have changed in the Apple app store and Google Play in April 2025.
This comes after players noticed the play button changed from green to blue in January.
What does the blue represent?
Blue is often associated with trust, safety, calmness and professionalism.
In contrast, the red that Roblox previously used can be associated with urgency and aggression.
As many of the platform users are children, the company may have wanted to steer away from these hostile associations.
What have gamers said about the blue Roblox logo?
The reaction to the new Roblox logo from gamers has been mainly negative, with many nostalgic for the older red version.
One Reddit user wrote: “This one is more corporate, emotionless, boring, and plain.”
Another added: “Blue looks ugly. Roblox is becoming worse one step at a time.”
3
What is Roblox?
Roblox is an online user-generated-content (UGC) gaming platform.
Unlike traditional gaming publishers, where the platform publishes its own games, on Roblox, independent developers can create and share their own narratives.
The colourful site is popular with children, who play the mostly free games on their smartphones, tablets and computers.
Many users enjoy messaging their friends and strangers with the text chat feature.
