Apple Needs to Catch Up to Meta, Other Tech Giants
Apple’s 2025 Worldwide Developers Conference just wrapped up on June 13. There, the company debuted what Bloomberg terms a “relatively meager slate of new AI enhancements.”
Tech giants are all piling onto the AI hype train. Meta already tried to acquire Perplexity earlier this year, settling instead for a 49% share of Scale AI, which cost the social platform company $14.3 billion.
Samsung already has a partnership in the works with Perplexity, too, potentially complicating an Apple buyout.
However Apple chooses to win over the AI-loving audiences (and shareholders), we can be pretty confident that the company will pay billions to do it.
