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World of Software > News > Report: CEOs Will Keep Spending On AI Despite Poor Returns
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Report: CEOs Will Keep Spending On AI Despite Poor Returns

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Last updated: 2025/12/18 at 11:11 AM
News Room Published 18 December 2025
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Report: CEOs Will Keep Spending On AI Despite Poor Returns
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AI Yet to Generate Any Meaningful Returns on Investments

Overall, the report states that less than half of AI projects have generated more in returns than they initially cost. Ultimately, while AI spending has been loud, the noise has not correlated with the payoff.

In terms of where CEOs have found the most success with AI tools, it has been within marketing and customer service departments. Respodents also reported challenges when using AI in higher-risk areas, such as security, legal, and human resources.

Teneo CEO Paul Keary notes in the report:

“AI innovation continues to be a top investment priority – 68% of CEOs are increasing investment, and 88% believe it is already helping them navigate disruption. But the clock is ticking, as investors start to demand real transformational change. For these leaders, disruption no longer signals risk – it signals opportunity.” – Paul Keary, Teneo CEO

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