Property platform Rightmove has in part credited its investments in AI integration with the surge in profits seen in its latest financial results.
The company posted an operating profit of £287.9m for the year ended December 2025, representing a 12% surge from the year before.
According to its financial report, the period saw 31 live AI initiatives and products, including an integration of Gemini technology into its search and the launch of a ChatGPT app.
Rightmove has suggested that conversational search will be a key feature that will drive user interest going forward.
The group has projected revenue to grow 8-10% for 2026, in line with previous guidance set last November.
“These strong business results demonstrate the high quality and sustained usage of the Rightmove platform in all property market cycles,” said Rightmove chief executive Johan Svanstrom.
“Building on several years of technology leadership and launching of AI powered solutions, we most recently complemented our broad product range with a conversational search tool, developed in collaboration with Google Cloud. Looking ahead, we will introduce a Rightmove app-in-GPT on OpenAI in the near future.”
The company’s increased interest in AI may have come as a response to increased competition from AI assistants.
RSM UK’s senior analyst for the technology industry James Bull pointed out that while portals like Rightmove are a lot more used than AI chatbots for property searches, consumers are likely to increase their use of AI for the task over the next few years.
“Rightmove is responding by investing in AI features and technology, including the development of the recently launched Chat GPT app integration and Gemini search,” said Bull.
“However, Rightmove has made clear this will come at the expense of short-term profit margin dilution.
“Looking ahead, the test for Rightmove, and other similar platform models, will be whether the AI features introduced are able to generate an increase in average customer spend. This will be the deciding factor of whether the current margin dilution is temporary or becomes a structural feature to stay ahead of AI native newcomers.”
