AMD and Nvidia may not have announced any GPU price hikes yet, but their board partners might. NotebookCheck, citing a report out of Taiwan, says Asus and Gigabyte will raise prices on RX 9000 and RTX 50-series graphics cards by the end of January by up to 15%.
Due to AI data center builders hogging NAND flash chips, everyone is struggling to get the memory they need, from system builders to industry giants like Apple and Samsung. MSI has reportedly already raised prices on its latest-generation models, and now it appears Gigabyte and Asus could follow suit.
The report suggests that price increases will be tied to VRAM capacity, so those with 16GB or more will likely see the full 15% increase, while models with 8GB may see only a 10% increase.
Although it was widely expected that most companies would raise the prices of products and devices that use memory in 2026, we haven’t heard anything directly from AMD or Nvidia. NotebookCheck suggests this could be a way for major GPU manufacturers to avoid the bad press associated with price rises. They can claim that the recommended retail prices remain the same even as board partners raise their GPU prices.
Recently, HardwareUnboxed claimed that the 16GB RTX 5070 Ti and 5060 Ti were effectively being discontinued, but Asus and Nvidia pushed back on that idea. The RTX 5070 Ti currently has a recommended retail price of $750, but we were hard-pressed to find one available for less than $1,000 on Newegg. The RTX 5060 Ti 16GB is listed at over $700 in many cases, too. The RX 9070 XT appears unaffected at present, with models still available for around $750.
Recommended by Our Editors
Prices for a range of products, including GPUs, are expected to continue rising throughout 2026. If you’re looking to upgrade, we’d recommend doing so sooner rather than later.
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Jon Martindale
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Jon Martindale is a tech journalist from the UK, with 20 years of experience covering all manner of PC components and associated gadgets. He’s written for a range of publications, including ExtremeTech, Digital Trends, Forbes, U.S. News & World Report, and Lifewire, among others. When not writing, he’s a big board gamer and reader, with a particular habit of speed-reading through long manga sagas.
Jon covers the latest PC components, as well as how-to guides on everything from how to take a screenshot to how to set up your cryptocurrency wallet. He particularly enjoys the battles between the top tech giants in CPUs and GPUs, and tries his best not to take sides.
Jon’s gaming PC is built around the iconic 7950X3D CPU, with a 7900XTX backing it up. That’s all the power he needs to play lightweight indie and casual games, as well as more demanding sim titles like Kerbal Space Program. He uses a pair of Jabra Active 8 earbuds and a SteelSeries Arctis Pro wireless headset, and types all day on a Logitech G915 mechanical keyboard.
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