Social media has become the go-to marketing channel for brands, as data shows there will be over 6 billion users by 2028.
Many brands have been investing in the best ways to capture that attention and build trust, loyalty, and generate leads and customers for the products or services they sell.
In this article, you will learn the best strategies you can use to grow your SaaS brand through social media channels.
Invest in social sites where your audience hangs out
Invest in social sites where the audience hangs out. For example, research from Sprout Social shows that 90% of people get the latest updates from social media.
Image source
Ensure you post valuable content consistently on those channels. Hear what Dhaval Gajjar, CEO of Pranshtech, says
Consistency and authenticity have been key. By maintaining a clear brand voice and sharing thought leadership content regularly, we’ve strengthened our credibility and driven steady inbound interest from potential clients who already trust our expertise before even reaching out.
Know how your competitors are using social media
Understand how your competitors think and act. How are they engaging their target audience on social media? What kind of content are they posting? You can use social listening tools to help you know more about them.
Alongside understanding your competitors, you have to understand your target audience and how they engage with brands, including your competitors, on social channels.
After speaking with Jay Wu, Dropshipping SaaS Marketing Expert from ScaleOrder, here is what he told me.
“In SaaS and dropshipping, social media is more than a marketing channel — it’s a real-time ecosystem where your audience tells you exactly what they need. The brands that grow fastest aren’t the ones shouting the loudest, but the ones turning conversations into data, data into product decisions, and product decisions into communities. When you align content, social listening, and customer behavior insights, social media becomes the engine that continuously accelerates your business growth.”
Have a content calendar
Focus on providing value for your target audience through the content you post. Can mix different content types for your saas marketing, like:
- Product launches
- Behind-the-scenes videos
- Industry events
- Product tutorials
- Carousals
- Links to useful posts
- Discount advertisement
- Question and polls
- memes
- Trending topics in the market, etc
Ensure your content is informative, educative, and fun, and solve actual customer pain points. Here is an example of such posts.
Image source
Be posting content consistently. I spoke with Ann, CEO of Mim Concept, and this is what she told me
One strategy that is working for us is leaning into storytelling over promotion. We post numerous short-form videos on Facebook, TikTok, and Instagram. The videos primarily showcase the process behind our projects and products, highlighting the inspiration, challenges, material choices, and other considerations that arise during the development process. We have found that these authentic, behind-the-scenes video snippets consistently outperform traditional marketing posts in terms of reach and engagement.
These are the insights from Monica, owner of Cocomi Boutique, after I spoke with her
User-generated content is everything in the baby space. We actively ask customers to share photos after purchase and feature them prominently. When a new parent sees another real parent using our burgundy onesie or baby changing basket, it’s infinitely more persuasive than any ad we could run. The key is making it easy—we follow up post-purchase with a simple “share your photo” email that makes people feel like they’re joining a community, not being used for free marketing.
Have Q&A sessions
Organize events and answer questions from your target audience. It helps build trust and get them to believe the value you offer to solve their pain points. During our talk with Chris, the founder of Direction, he gave me these insights.
The brands that are growing the most on social media are experimenting with formats that capture attention and promote engagement. Short video storytelling, interactive polls, and candid photos of team members will evoke greater emotional responses than overly polished advertisements. Also, live question and answer series and demonstrations of how things in the content work keep people coming back for more and keep a flowing line of continuing interest.
Regular postings with interaction and willingness to learn from any feedback from audiences you receive can grow the health of your company over time. Why this works this way is that people’s cravings are appeased by honesty, familiarity, and human emotion-evoking content. This will turn the audience who may have been a passerby into a helpful and loyal, reeled-in customer eventually.
And this is what Yao Yi Qian, Co-founder of PandaPackage, told me
We also prioritize consistent engagement. It’s not enough to just post content; proactively replying to comments, reacting to messages promptly, and interacting with followers make a big difference. For example, we’ve run polls and Q&A sessions on Instagram Stories to understand what elements our audience values in custom packaging. By doing this, we not only gather valuable insights but also foster a sense of community around our brand.
Collaborate with influencers
Influencers can help put your brand in front of more target audience and get them to trust you. If they trust the influencers, they will trust their recommendations and want to try them out. After speaking with Leah of Versys Media, here is what she told me.
Engaging with micro-influencers in the SaaS space can also yield impressive results. These influencers often have a dedicated following that trusts their recommendations, making them ideal partners for promoting SaaS products. We recently executed a campaign that paired a SaaS brand with niche influencers, which resulted in a substantial increase in both engagement rates and qualified leads.
Here is an example of a post from an influencer promoting some SaaS brands.
Image source
Show customer support through social sites
Target customers will engage more and even purchase from a brand that cares about them. To make the conversation feel more human, use a tool like an AI humanizer on social media and other channels for customer engagement. Some ways brands can provide customer support include:-
- Replying to their comments
- Being appreciative of the comments they give
- Share customer questions to help the target audience with similar questions.
I spoke to Yaniv Masjedi is the Chief Marketing Officer at Nextiva, and these were his thoughts
“Social media is one of our most powerful customer experience channels at Nextiva. We treat it as an extension of our Unified-CXM philosophy, a place where every interaction builds trust and strengthens relationships.
Our team uses the same analytics and sentiment tools that power our platform to monitor engagement trends, identify what content sparks genuine conversation, and respond in real time. This approach turns social data into actionable insight, helping us refine our messaging and personalize outreach across industries.
We’ve seen the best results from sharing customer success stories and product innovations in ways that highlight measurable impact, faster resolution times, reduced tech overhead, and improved collaboration. These stories aren’t just marketing pieces; they demonstrate how unified communication delivers real business value.”
Track metrics that matter
It’s important to use analytics tools to track engagement metrics such as shares, comments, and click-through rates. Other important metrics to track on your brand’s social growth include
- Share of volume
- Conversion rate
- Click-through-rate
In addition to tracking these metrics, you can use your paid social data from your social media ad campaigns to create content that your target audience loves and engages with. This is what John Readman, CEO, Ask Bosco, told me.
We analyzed our clients’ top-performing Facebook and Instagram ads (the ones with actual purchase intent, not just engagement), then repurposed those exact angles into organic posts. One ecommerce client saw their organic reach jump 3x because they stopped guessing what worked and started using data from what was already converting.
Here’s the twist nobody talks about: Your worst-performing ad creative often makes the best organic content. Sounds backwards, but ads that get high engagement but low conversions? Those are pure awareness plays. We had a Shopify store run “educational” posts based on their pretty-but-didn’t-convert ads, and it built a massive top-of-funnel audience that their retargeting ads later converted at 40% higher ROAS.
Stop treating organic social like it needs to sell directly. Use it to answer the questions your paid campaigns prove people have (check your ad comments and DMs). When Leader Doors used this approach—posting content that addressed actual customer questions from their PPC campaigns—they saw a 40% revenue increase because the entire funnel worked together instead of competing.
Conclusion
Social media growth isn’t about chasing every trend — it’s about consistency, authenticity, and understanding what your audience really values. Giving the best to gain potential customers’ trust and convert them into customers.
As Max, founder of NerDigital, pointed out ‘’The common thread across industries is that social media becomes a growth engine when it feels human, not transactional. The brands that succeed are those that show up consistently, listen to signals from their audience, and double down on content that sparks genuine connection.’’
Use the above strategies to build trust, engage the target audience, and convert them to grow your brand through social media.
