Salesforce and AI
Salesforce has made no secret of the fact that it sees AI as a key proponent of progress – it has long been adding layers of artificial intelligence to its enterprise tools (e.g. Einstein Copilot Studio), while CEO Marc Benioff is a prominent voice on the potential and dangers of AI’s growing use.
Having already rolled out a raft of AI tools for its Slack workplace communication platform, the company made a huge play in October when it released Agentforce to the market. The chatbot seeks to bring greater levels of automation to customer service operations of Salesforce’s clients.
Describing Agentforce’s release as “ushering in a new era of AI abundance and limitless workforces”, Salesforce was at pains to justify it as a means to “augment their employees” and “expand their workforce”. Unfortunately, it seems that philosophy doesn’t extend to tranches of its own staff.
