SAMSUNG has unveiled a whooper new TV – but the size isn’t the only shocker.
The staggering 115-inch display has an eye-watering price tag.
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In Samsung’s home turf, South Korea, the new Micro RGB TV will set you back £24,000 (KRW 44.9 million).
It’s the world’s first Micro RGB, a new premium TV technology that Samsung says brings “exceptional” colour accuracy.
This is made possible thanks to a micro-scale RGB LED backlight with an ultra-fine pattern behind the panel.
It also uses AI processing to boost both picture and sound.
There’s Glare Free technology too, designed to reduce reflections from bright light conditions that can sometimes make it hard to make out the picture.
“Micro RGB achieves unprecedented precision in the control of micrometer-sized RGB LEDs, raising the bar for color accuracy and contrast in consumer displays,” said Taeyong Son, Executive Vice President and Head of the R&D Team of the Visual Display (VD) Business at Samsung Electronics.
“With this launch, we’re setting the standard in the large-sized, ultra-premium TV market and reinforcing our commitment to next-generation display innovation.”
The TV isn’t on sale beyond South Korea yet.
But there are plans to release it in the US next.
And there will be a global roll out with “a variety of sizes to meet customer needs”, Samsung said.
Samsung – a brief history
Here’s what you need to know…
- Samsung is known locally as a “chaebol”, which means “business conglomerate”
- It was founded by Lee Byung-chul in 1938 as a trading company
- But over several decades, it branched out into food processing, insurance, textiles and retail
- It wasn’t until the late 1960s when Samsung entered the electronics industry – for which it’s best known in the west today
- It also launched businesses in construction and shipbuilding in the 1970s
- Today, Samsung’s most important sources of income are its smartphones and computer chips
- More than 262,000 staff are employed by Samsung globally
Image credit: Getty
