Ifeoma Nwobu, co-founder and chief operating officer of Sendstack, has left the company, marking another shake-up at the Norrsken-backed logistics startup, which has pivoted twice in the past five months. The company confirmed her departure but declined to share additional information.
She leaves as the company set its most ambitious target yet—to reach $1 million in revenue by 2025—four times what it earned in three years.
With her exit, Emeka Mba-Kalu, Sendstack CEO will be the sole leader of the about 5-person team, as the team navigates a series of shifts in recent months. In October, the company shut down DLVR, its last-mile delivery aggregator, after three years, citing scalability challenges. It pivoted to fleet management for corporate clients per our reporting, Sendstack has shifted again—moving from a software-only model to integrating AirTag-like trackers.
Before Sendstack, Nwobu worked with Mba-Kalu at his now-defunct e-commerce startup Scrader which she cited as an inspiration for Sendstack’s founding. She initially served as head of growth at Sendstack before becoming a co-founder and COO in August 2021.
In addition to leading operations and sales, Nwobu played a central role in the company’s public image, frequently representing Sendstack at pitch and demo events. Her 2023 pitch at a demo day by Norrsken, a popular accelerator and one of SendStack’s backers, went viral, earning praise for her clarity and conviction. However, Sendstack has raised only $350,000 from Norrsken, ODX, and a few angel investors.
Before working in tech, Nwobu was a supermodel for five years. She also previously founded Frugirls, a thrift fashion business. The reasons behind Nwobu’s exit remain unclear. She and Sendstack CEO, Mba-Kalu, declined to comment on the circumstances surrounding the split.
