In this era of social media hype, a new platform has officially landed in India, dubbed Sez Us, with a mission to redefine how people interact online. Sez Us is led by COO Akshay Gupta, and the platform focuses on creating a healthier and more transparent digital space. The platform is built with a vision of offering a cleaner and more trustworthy online space as compared to existing platforms like Instagram.
White, talking to Techlusive, Akshay Gupta mentioned how the idea of Sez Us was born out of growing frustration with the anonymity and negative behaviors often seen on popular social media sites. He says, Sez Us is built to foster real conversations between users, and hence, ensuring that authenticity and user reputation form the core of its community.
Gupta said the mission is to encourage people to bring their “better selves” into the digital world, promoting respectful and meaningful dialogue. Work on the platform began last year, and now the company is preparing for broader expansion, with India positioned as one of its major target markets for growth.
One of the great strengths of this platform is that it has attracted notable personalities, including former US Secretary of State Hillary Clinton and California Governor Gavin Newsom.
Here’s the detailed excerpt of the interview:
Q: What does a “healthy” social media ecosystem mean to you?
Gupta: A healthy ecosystem is one where real people connect authentically without bots, addictive algorithms, or toxic content. At Sez Us, conversations are genuine, civil, and meaningful. Users engage without the pressure of virality, and the platform emphasizes reputation and merit rather than attention-grabbing tricks.
Q: Many platforms face issues with bots and fake accounts, and hence, how will Sez Us ensure only real users and real conversations?
Gupta: Authenticity is built into the platform. Sez Us avoids a bot environment entirely, and every user’s interactions are tied to real, verified identities. We’ve also designed the system so content reach depends on user reputation and quality, not manipulation or spam, ensuring conversations remain between genuine users.
Q: How will you maintain user privacy while doing this?
Gupta: Privacy is core to our approach. Users have full control over their profiles and data, and Sez Us does not exploit or sell information. Our platform allows free expression while ensuring personal information and engagement choices remain under the user’s control.
Q: Since Sez Us is an American company, how will you build trust among Indian users?
Gupta: Trust is earned through transparency and local relevance. We’re listening closely to Indian users, shaping features to their needs, and providing tools that give them full control over their digital identity, making the experience secure and reliable.
Q: Why is India such an important market for you?
Gupta: India has a massive, diverse, and digitally active population. People here are looking for meaningful, civil engagement rather than endless scrolling. India offers a unique opportunity for Sez Us to introduce a platform that prioritizes healthy interactions and authenticity.
Q: What unique challenges do you see in India compared to the US or other regions?
Gupta: India’s linguistic, cultural, and demographic diversity makes moderation and engagement more complex. We need to balance inclusivity with accountability and ensure conversations remain civil across different communities.
Q: What opportunities do you see in India’s social media landscape?
Gupta: There’s a real demand for healthier, trust-driven platforms. While most networks chase engagement metrics, Sez Us can fill a gap by offering civil dialogue and meaningful interactions that empower users, setting a new standard for social media.
Q: While platforms like Instagram attract content creators, how will Sez Us draw users to your platform?
Gupta: We focus on quality over quantity. Creators are recognized for authentic influence, and interactions are meaningful. Users and creators alike benefit from a platform that rewards substance and respects their digital identity, rather than chasing virality.
Q: What’s your plan for India specifically?
Gupta: We aim to grow rapidly, while localizing features for Indian audiences. Our focus is on creating a safe, transparent, and engaging environment, with tools that give users more control over their experience.
Q: Looking ahead, what’s your vision for Sez Us over the next five years?
Gupta: We see Sez Us becoming a global platform known for trust, authenticity, and meaningful conversations. We want users to feel ownership of their digital presence and to interact without the pressures of addictive design.
Q: How do you see Sez Us shaping the future of social media?
Gupta: By proving that social media can thrive without manipulation or toxicity. Sez Us aims to set a benchmark for healthy engagement, showing that networks can grow while prioritizing user trust, merit-based reach, and civil interactions.
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