AI is everywhere, and especially where nobody expects it. The creation of images generated from scratch in particular, has paved the way for a new area of disinformation, where it becomes more and more difficult to detect the true of the false. On social networks, there is no shortage of examples, and often come up against the credulity of certain Internet users.
A cluster of digital mud
Derived from the English word which designates the pile of sludge which accumulates in the tanks of the ships, the digital slop refers to the thousands of contents generated automatically by IA, which invade our screens and pollute our topical sons on social networks . Articles without tail or head, unrealistic images or surreal videos … The list is long, as the phenomenon has grown. Unlike spam, which seek to capture our attention by more direct means, the slop is distinguished by its more insidious approach, without directly calling for interaction with the Internet user, details the New York Times.
And this is where the technique works: by attracting our attention with a sculpture in matches with disproportionate proportions, or by pushing us to Buy this book written approximately, but at low prices, The slop pollutes our collective imagination on the internetas much as our ability to distinguish the true from the false. In people who are least aware of this type of technique, boomertraps (literally “boomers”) that swarm on Facebook sometimes lead to well -established attempts at scams.
Internet a Danger?
Slop is not a simple isolated phenomenon, since it asks serious questions about the integrity of online information. Generative chatbots are on the verge of replacing, at least partially, classic search engines, like Google, which recently integrated its model of GEMINI in the SGE research results (Search Generative Experience). The proliferation of the slop thus represents a real threat to the quality of information available online. Like spam before him, the phenomenon will undoubtedly have to lead to a redefinition of ethics and critical online mind for Internet users. On the platform side, it will also be necessary to redouble their efforts to ensure better regulation and increased transparency on the content diffused.
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