PartnerBridge, a platform for software businesses to discover and action partnerships, has launched in the UK after the completion of its beta programme.
Founded to “level the playing field” for SMEs looking to benefit from lucrative business partnerships, PartnerBridge’s RelateIQ product automates manual labour associated with the partnership process. This includes research and discovery, analysis and validation.
“PartnerBridge is launching at an important intersection of economic necessity, industry saturation, and technological innovation,” said Jon Mead, founder and chief executive of PartnerBridge.
“Businesses are under more pressure to grow efficiently while navigating an increasingly complex partner landscape. By offering a scalable, cost-effective, and insights-driven solution, we hope to address the pain points of early-stage companies to help them get early traction and accelerate growth with the right partnerships.”
The company claims that partnerships are predicted to account for 70% of global B2B revenue and notes that firms with strong partner ecosystems enjoy accelerated growth rates.
“Our vision with PartnerBridge is simple: partnerships deserve the same rigour and tooling that sales and marketing functions have enjoyed for years,” Mead said.
“By helping to carve out this new Partnership Insights category for early-stage SaaS companies, we’re empowering them to scale faster, smarter, and with greater confidence.”
