Have you ever had the accidental cart-filler syndrome? You open social media for one notification, and in no time, you say, “Yes, I need that limited-edition llama-shaped mug I’ll use once. And yes, I’ll take it directly from the TikTok shop, thank you very much!”
What happened? A social media manager happened.
Behind every irresistible campaign is a social media manager who knows exactly how to craft content that makes you say, “Fine, take my money!”
But what does a social media manager job description include? Whether you are hiring one or aspiring to become one, this article has all the answers. Let’s get started!
Social Media Manager Job Description: Roles, Skills & Responsibilities
⏰60-Second Summary
What does a social media job look like?
- Social media managers craft engaging content, manage communities, and drive brand awareness
- Their roles include strategy development, content creation, customer engagement, collaboration, paid advertising, and performance analytics
- Social media manager skills include creativity, data analysis, trend awareness, and expertise in social media tools
- While hiring, a job description should clearly outline responsibilities, required skills, company culture, and expectations to attract the right social media manager
- While degrees and certifications are a plus, experience can be enough to start
- Salary varies based on experience, industry, and location. The average wage in the U.S. is $64,845 a year or about $31.18 an hour
- simplifies social media management by centralizing content planning, tracking successful social media campaign performance, and automating workflows
- Use ’s templates for content calendars, ad scheduling, and team collaboration to streamline your social media strategy
A social media marketing manager creates, curates, and manages content across various social media platforms to engage audiences, build brand awareness, and drive business goals.
Sounds straightforward, right? Not quite. A good social media specialist is a mix of:
- Content creator: Crafting posts, videos, and memes that stop the scroll
- Data analyst: Tracking social media metrics to see what works
- Customer service rep: Handling DMs, comments, and brand reputation
- Crisis manager: Managing PR nightmares before they go viral
- Trendspotter: Keeping up with TikTok dances, trending hashtags, and the ever-changing algorithms
A decade ago, social media marketing meant posting cute graphics and calling it a day. Now? It’s a full-fledged digital marketing machine. Successful social media managers handle everything from influencer marketing to spotting trends and real-time engagement analytics.
This is also where , the everything app for work, comes in—helping teams streamline campaigns, track performance, and collaborate seamlessly. More on that in a bit!
If you think a social media manager’s work only includes scrolling through Instagram and posting the occasional meme (which might work sometimes), think again. Here’s what a social media manager job description includes:
Social media strategy development
No, it’s not just ‘post and hope for the best.’ A well-thought-out strategy includes knowing the target audience, aligning content with business goals, choosing the right platforms, and setting performance metrics.
Strategizing is easier with content marketing strategy templates that help organize themes and schedules.
📌Example:
A fashion brand might focus on Instagram Reels, while a B2B company leans into LinkedIn thought leadership, depending on their audiences.
Content creation and curation
If content is king, a social media manager ensures it wears the proper crown. This includes creating eye-catching visuals, writing captions that sound human, and scheduling everything with military precision.
They also stay ahead of social media trends because nobody wants to be the brand still posting Minion memes. To maintain consistency and streamline content scheduling, social media managers usually opt for content calendar software to manage posts across various platforms.
Community engagement and brand reputation management
Every comment, DM, and tag is a chance to build relationships. Social media managers ensure customers feel heard, whether by answering frequently asked questions (FAQs), resolving complaints, or just hyping up a user’s post.
They also navigate the occasional online drama, gracefully putting out fires when necessary. It’s a delicate balance between being professional and having just the right amount of sass.
Performance analytics and reporting
Likes are nice, but what really matters is engagement and conversion. Social media managers analyze data to see what works.
They track engagement rates, reach, and conversions to make sure content isn’t just entertaining but also driving actual results. Because, at the end of the day, vanity metrics won’t pay the bills.
Paid social media advertising
Organic reach is nice, but paid marketing (ads) is an essential complement.. Social media marketing managers plan campaigns, target the right audience, and A/B test ad creatives to ensure every dollar spent brings in actual ROI.
Using media planning templates can help you effectively budget and track the progress of digital advertising campaigns.
For example, the Ads Schedule Template helps you structure ad campaigns from start to finish, giving you a clear visual roadmap for planning, tracking, and optimizing ad performance.
Here’s how it helps you:
- Use the Calendar View to map out ad placements and ensure a well-structured schedule
- Monitor reach, cost, impressions, and clicks with Custom Fields for real-time insights
- Automate your workflow by setting up custom triggers with Automations
- Get a quick overview of all your advertising campaigns with the Dashboards
Collaboration with marketing and creative teams
Social media doesn’t exist in a vacuum. Managers work closely with content writers, designers, videographers, and the broader marketing team to ensure consistent messaging.
Whether aligning posts with an ad campaign or ensuring brand visuals aren’t giving 2010s PowerPoint vibes, teamwork is essential.
When done right, good social media management turns casual scrollers into loyal customers who defend your brand like it’s their best friend since childhood.
That’s a lot of responsibilities, right? But most of them can be tackled with a few core skills and—of course—practice. Here are the essential skills that a social media marketing manager should have.
Strong writing and content creation abilities
Crafting engaging content is the bread-and-butterof a social media manager. From snappy captions to compelling storytelling, you need to write in a way that makes people stop mid-scroll.
If your copy can turn a “just browsing” user into a paying customer, congratulations—you’ve cracked the code.
Creativity and trend awareness
If you’re not ahead of trends, you’re already behind. A good social media manager knows when to jump on a viral moment and when to sit one out.
Recognizing the difference between ‘this will boost engagement’ and ‘this will make us go viral for all the wrong reasons’ is an art.
Data analysis and performance tracking
Numbers don’t lie, but they do need interpreting. A successful social media manager doesn’t just post content and hope for the best—they track key metrics, analyze engagement data, and tweak social media efforts accordingly.
If you can look at a dip in engagement and diagnose whether it’s the algorithm or just a lousy content day, you’re golden.
Experience with social media tools
A good social media manager doesn’t just use social media—they use the right tools to make managing it feel less like a rollercoaster ride.
Social media AI tools like Buffer, Sprout Social, and Hootsuite help schedule posts, track engagement, and keep everything organized across multiple social media channels.
Reliable project management software like centralizes content scheduling plans, simplifies workflows, manages campaigns, and tracks performance. So, the more you automate, the more time you have for creativity.
📮 Insight: Low-performing teams are 4 times more likely to juggle 15+ tools, while high-performing teams maintain efficiency by limiting their toolkit to 9 or fewer platforms. But how about using one platform? As the everything app for work, brings your tasks, projects, docs, wikis, chat, and calls under a single platform, complete with AI-powered workflows. Ready to work smarter? works for every team, makes work visible, and allows you to focus on what matters while AI handles the rest.
Job descriptions help both the employer and potential employees. They should highlight key social media manager responsibilities and required skills while also reflecting the brand’s personality to attract the right candidate.
Here’s a standard job description template:
📝Template:
Job Title: Social Media Manager
Location: [Remote/On-Site/Hybrid]
Job Type: [Full-time/Part-time/Contract]
Salary Range: [based on experience]
About Us:
[Briefly describe the company and its mission]
Key Responsibilities:
[List day-to-day responsibilities like ‘Develop and implement social media strategy’ and ‘Collaborate with the marketing team’]
Requirements:
[Mention standard and specific requirements like ‘Proficiency in social media marketing tools’]
Preferred Qualifications:
[Include education and other qualifications or certifications like ‘X years of experience in paid social media advertising’]
Why Join Us?
[Mention all the perks of joining your company, such as competitive salary, relocation coverage, etc.]
How to Apply:
[Provide application instructions, including email, portfolio requirements, or application links.]
Like any other content writing template, this is a solid starting point you can tweak to match your brand’s tone, values, and specific needs.
Let’s see it in action with a job description tailored for a DTC skincare brand!
📌Example: Social Media Manager Job Description for a DTC Skincare Brand
Job Title: Social Media Manager
Location: Los Angeles, CA / Remote
Job Type: Full-time
Salary Range: $60,000 – $75,000 per year (based on experience)
About Us:
GlowLab is a fast-growing DTC skincare brand dedicated to providing science-backed solutions. Our mission is to make skincare simple, effective, and accessible. We believe in real results, not exaggerated promises—just like our social media presence.
Key Responsibilities:
- Develop and execute social media strategies across Instagram, TikTok, Pinterest, and YouTube to drive brand awareness and sales
- Create engaging, on-brand content—think viral-worthy Reels, aesthetic product shots, and skincare tips that make our audience need that new serum
- Engage with our audience by responding to comments and DMs like a human (not a bot)
- Collaborate with influencers and skincare experts to create UGC (User-Generated Content)
- Run paid ad campaigns across Meta and TikTok
- Track performance using analytics tools and tweak strategies accordingly
Requirements:
- 2+ years of experience in social media management, preferably in beauty or lifestyle brands
- Firm grasp of short-form video content and trending formats
- Experience with Meta Ads Manager, TikTok Business Suite
- Basic graphic design skills (Canva or Photoshop)
- Familiarity with the use of in marketing teams (if not, then open to learning)
Preferred Qualifications:
- Bachelor’s Degree in Marketing, Communications, or similar (preferable)
- Experience working with DTC brands
- Background in influencer marketing
Why You’ll Love It Here:
- Flexible hybrid/remote work options
- Competitive salary, plus skincare perks (hello, free products!)
- A creative, fast-growing team that values your ideas and expertise
How to Apply:
Please send your resume and portfolio (or best social media campaigns) to [email protected] with the subject line “Social Media Manager Application.”
However, writing a job description might not be your strong suit, and adding a brand voice makes it even trickier. But here’s the good news—you don’t have to spend hours tweaking this template. has a solution.
Brain, the in-house AI-powered assistant, creates a job description for you in seconds. The tool refines your writing, ensuring it sounds exactly like your brand.
Plus, it pulls key details from your conversations and documents. This helps you create multiple roles and responsibilities templates, keeping everything organized and standardized.
And let’s be honest—we’ve all lost that perfect job description we swore we’d reuse. Instead of digging through endless Word docs, Docs keeps everything organized and updated at your fingertips.
The best part is that you can also collaborate with your team in real time to get instant feedback or edits. You’ll always have a polished, on-brand template!
Required Qualifications and Certifications
If you’re looking for effective job search tips to break into the field, here’s the good news. There’s no single ‘golden ticket’ degree to becoming a social media manager!
A degree in marketing, communications, journalism, or business can be helpful, but when it comes to social media, skills and experience often speak louder than a diploma.
That said, brands appreciate proof that social media marketing managers know their stuff. This is where online courses and certifications help. Some great options include:
- Meta Certified Digital Marketing Associate: Ideal for Facebook and Instagram marketing
- Google Ads Certification: Useful if paid social media ads are part of the role
- HubSpot Content Marketing Certification: Helps with content strategy and audience engagement
- Hootsuite Social Marketing Certification: A solid proof of social media expertise
For mid-level roles, most brands look for two to five years of experience managing professional accounts.
But that doesn’t mean entry-level candidates are out of luck. If you can prove your worth—through a strong portfolio, internships, or personal projects—you might have an edge over a degree holder with no hands-on experience.
💡Pro Tip: Use psychological triggers to boost engagement. People are more likely to act when content addresses cognitive biases. Leverage the Baader-Meinhof Phenomenon (repeat key messages in different formats), Loss Aversion (create urgency with time-sensitive copy), and Social Proof (showcase real user experiences) to make your brand more memorable and persuasive.
So, how much does a Social Media Manager make, and what does career progression in social media look like? Let’s find out.
Salary
Salary can vary based on experience, location, and company size, but in the U.S., the average salary is $64,845 a year or about $31.18 an hour. Senior roles, especially in larger companies, can easily reach six figures.
Career growth opportunities
Social media is constantly evolving, creating plenty of room for career growth. Many start as Social Media Coordinators, focusing on content scheduling and audience engagement. With experience, they step into Social Media Manager roles, overseeing strategy, campaigns, and analytics.
Higher positions like Head of Social Media or Social Media Account Director involve managing entire teams. Some professionals pivot into roles like Marketing Analyst and Digital Marketing Manager, while others choose to freelance for flexibility and diverse client work.
No matter the path, social media management offers dynamic career growth, with opportunities to branch into other marketing fields.
🧠Fun Fact: Marketing, promotions, and advertising manager jobs are expected to grow 8%, faster than most careers.
Managing social media can quickly turn from an organized calendar to having 50 tabs open at once.
With for Marketing Teams, you get an all-in-one workspace designed to plan, ideate, create, and track your social strategy—without the chaos!
Stuck for inspiration about what to post next? Use Brain to generate fresh content ideas, craft compelling captions, and brainstorm engaging post concepts in seconds.
Whether you need a quick caption or a standardized content calendar template, AI-powered assistance helps you automate content creation easily.
Once you’ve nailed down your ideas, it’s time to plan! Use the Calendar View to map your content schedule and ensure a consistent posting schedule across platforms.
Whether working solo or managing a team, keeps everyone aligned. Use Tasks to assign actions, set deadlines, and track progress using List, Board, and Gantt Chart Views. Custom statuses and fields let you mark content as In Review or Scheduled so nothing misses your attention.
doesn’t post directly to social media but plays well with other tools! With 1,000+ Integrations, you can directly connect tools like Hootsuite, Buffer, or Zapier into the workspace to automate publishing.
Set up custom automation rules to trigger actions, like updating task statuses when posts go live—because manual updates are so last season.
You can also use the Social Media Posting Schedule Template to avoid the set-up time.
Once your content is out in the world, monitor its performance! Use Dashboards to monitor engagement, reach, and campaign success in real time.
Analyze what’s working, tweak your approach, and conduct a thorough social media audit to make data-driven decisions.
But let’s face it. Setting all of this up is a lot to handle, right? Let’s make it easier for you!
The Social Media Template is your ready-to-implement solution. It helps you plan, manage, and optimize your social media strategy while letting you schedule, track, and collaborate on campaigns easily.
Use this social media template to:
- Define and track measurable objectives with Goals
- Schedule posts with the Calendar View for optimal engagement
- Save and categorize assets using the Content Library View
- Track key metrics with Dashboards to refine your strategy
But are you looking for something more? The Social Media Advanced Template helps you focus more on detailed content prioritization and real-time updates.
Whether a social media newbie or a seasoned pro, gives you the tools to create, manage, and grow your brand effortlessly. Here’s what Nancy Hamlet, Owner of Kokua Creative Group, said about .
Stay On-Brand, On Time, and On
Here’s the thing. While everyone claims to understand social media because they have a Facebook account, professional social media project management is both an art and a science.
Even the best marketers need the right tools to keep up with the dynamic nature of social media. That’s where shines—helping you automate content creation, schedule posts, organize tasks, automate workflows, and collaborate like a pro.
Best of all, it grows with you, adapting to your needs as social media evolves. So, why not give it a shot?
Sign up for a free account today!
Everything you need to stay organized and get work done.
