10 examples of social media management packages
Ready to start brainstorming your new bundles? Check out these example social media packages for inspiration.
1. The complete social media marketing package
Some clients want to outsource every aspect of their social media. This all-in-one package should include:
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Strategy
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Content creation
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Publishing
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Analytics
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Community management
This type of package takes the most time and effort, so consider requiring a three- or six-month retainer. This will help you plan your workload (and avoid stress if your biggest client suddenly decides they don’t need help after all).
2. Social media advertising add-on
Bidding strategies and retargeting campaigns can make even the calmest clients feel stressed. Offer to take over their paid campaigns to help them get better results. You can provide this service as an optional add-on or bundle it with organic content creation.
3. Platform-specific management
Sometimes clients only need help with one platform. For example, they might have a successful Facebook page but not know where to even begin with TikTok. (Viral dances? That silly skit all their competitors are doing?) Meet this demand with single-platform packages, such as Instagram-only or LinkedIn-only services.
TIP: Use ’s Instagram scheduler to auto-post Reels, Stories, and more.
4. Scheduling & publishing only
Big-time creators and companies may already have tons of content. They just need an expert to help them share it. This package should include calendar planning and bulk scheduling.
TIP: ’s best time to post tool analyzes past engagement and recommends the ideal posting times.
Social media is all about, well, being social. But busy business owners and marketers don’t always have time to keep up with their followers.
Help them stay engaged with daily responses, interactive content (like Instagram polls), and user-generated content contests. This package should also include sentiment tracking so you can spot and address any complaints quickly.
6. Visual content creation
Platforms like Instagram and TikTok are all about the visuals. Create customizable packages to fit each client’s needs and style. For example, one business might want branded graphics and high-quality product photos. Another may love carousels and Reels that feel authentic and casual.
7. On-site content creation
It’s natural for businesses to want to show off their employees and products. But shooting great photos and videos takes the right eye and a decent camera.
Give clients a hand with an on-site content creation package. Photoshoots are always popular, but you could also film branded videos. Or create an add-on for a live content day, where you follow their team around for interviews and behind-the-scenes moments
8. Influencer outreach coordination
Over half (63.8%) of brands plan to collaborate with influencers in 2025. That means it’s the perfect time to offer an influencer package.
Help clients find the best influencers and create briefs to introduce their brands. You can also handle collecting and sharing content for a smooth campaign.
9. Social media consulting
Some clients already have in-house marketing teams, but they may be struggling to get an audience. Lend them your expertise with a consulting package. Start by auditing their social media profiles to see where they can improve. Then you can offer strategy and training sessions to help them get better results.
10. Software training or onboarding
Are you the go-to person whenever someone has a tech problem? Put that knowledge to good use by offering a training or onboarding package for marketing software.
For example, you could teach clients or teams how to use to manage their social media profiles. This could involve everything from walking them through how to use social listening tools to demonstrating how to schedule posts.
TIP: Brush up on your tech skills with ’s downloadable resources.
