Sony’s Afeela electric vehicle will offer digital license plates

Sony’s perpetually upcoming electric vehicle is going to allow for a degree of license plate customization never thought possible before.

According to TechRadar, Sony’s Afeela EV (which has been showcased at multiple CES events in previous years but still isn’t on sale) will pioneer something new: digital license plates. Sony is partnering with a company called Reviver to incorporate its RPlate technology, which allows you to customize what’s on your license plate with a smartphone app.

For vanity plate fans, life may never be the same.

Per TechRadar, it’s a simple HD display that allows you to switch between black and white backgrounds, with the additional ability to write custom messages along the bottom of the plate, presumably while maintaining your given license plate number above those. Examples of possible messages include social media handles or catchphrases, though as TechRadar pointed out, it’s not yet clear if profanity will be allowed.

Many U.S. states also have various laws governing how license plates must appear on vehicles, and a technology like this would have to comply with a lot of various state laws and regulations.

These, and other questions about the Afeela, will have to wait for the car’s launch to be answered. It still isn’t out, despite first appearing at CES in 2023, and it’s rumored to cost nearly $90,000 for U.S. drivers. That’s a lot of money to spend for goofy license plate capabilities.