The relationship between marketers and households is changing: it is no longer going on invoices, it goes from apps that explain what your home consumes and what you can optimize. In this day -to -day landing, Clevergy stands out, a Spanish startup founded in 2022 who has just closed 3.2 million euros To make your European leap. Its proposal allows companies to offer not only a personalized application with real -time monitoring, alerts and savings recommendations, but also a set of solutions to digitize their business. The promised result: customers who better understand their energy consumption and companies that modernize their offer without starting from scratch.
Founded in Madrid in 2022 by Beltrán Aznar, Álvaro Pérez and Juan López, Clevergy has moved quickly in a sector where digitalization is already a demand. In just three years he has managed to arrive, according to the company, “hundreds of thousands” of Spanish homes through their agreements with marketers. Its role is clear: it acts under a B2B2C model, that is, it offers technology to companies so that it is the ones that put it in their end customers. This combination of speed and adoption has given visibility in a market in full transformation.
Clevergy seeks to convert energy management into a daily experience
Clevergy’s proposal for marketers goes beyond an app for its customers. The company has developed a portal that allows to centralize operations and support, in addition to identifying business opportunities and cutting costs. It also offers one API to integrate consumption data and generation from counters, solar panels or connected devices. To this are added white brand applications, adaptable to the identity of each company, and modules that can be inserted into existing platforms.
For homes, all this deployment is concretized in functions designed to give more visibility about the energy they consume. Customers can monitor their real -time spending, receive notifications when inefficiencies are detected and adjust their consumption habits. The system also includes comparisons with other users, calculation of potential savings and remote control of connected equipment. In this way, marketers seek to add a tangible value to their offer and generate confidence in a market where the Price is no longer the only decisive factor.
Clevergy’s growth has been fast. In just three years he claims to have tripled its growth and, in just 18 months, has closed two rounds of financing: the first of 1.5 million euros in 2024 And the second, of 3.2 million, is the one that has just been announced in 2025. The latter is the one that marks a turning point, when arriving at a time when marketers intensify the search for digital services to improve their relationship with customers and reduce costs. For the company, it is a validation of its role in this transformation process.
Clevergy has closed two rounds of financing: the first of 1.5 million euros in 2024 and the second, of 3.2 million
The round of 3.2 million euros has been led by Racine2 (managed by Serena and Makesense) together with Axon Partners Group, with the participation of Satgana, Wayra (the CVC of Telefónica) and Angels, Juan Roig’s investment society. With these funds, Clevergy seeks to accelerate its international expansion and improve the capabilities of its platform. The declared objective of the company is to continue refining its technology and progressively take it to other countries of the continent.
The challenge is now to check how far Clevergy can go outside of Spain. The company has shown traction in the national market, but the jump to Europe implies integrating with different regulations and compete in a stage with other technological and energy actors. It will be key to see how it manages to deploy its platform in new countries and if the marketers really transfer that proposal to the final customer. Its evolution will mark to what extent this digitalization model can be consolidated beyond the domestic market.
Images | Clevergy
In WorldOfSoftware | Juan Roig believes that in the future no one will have cooking at home. Mercadona is conquering the market thanks to it
In WorldOfSoftware | A Basque startup of AI has just lifted 189 million euros with a great idea: compress the AI
