Spotify has rolled out fresh subscription increases across the US, marking Spotify’s third US price hike in under three years.
Individual Premium climbs from $11.99 to $12.99, while Family jumps from $19.99 to $21.99. The Duo plan rises by $2 to $18.99, and the Student plan moves up by $1 to $6.99. New customers face the updated prices immediately, while existing subscribers will see the changes on their next billing cycle in February.
This is a clear sign of mounting pressure on the streaming giant.
The company cites slowing subscriber growth in mature markets and the need to invest in new features, such as expanded parental controls for Family plans. For users, the increases feel like another squeeze on household budgets, especially as rival services like Apple Music and Amazon Music also raised prices recently.
Subscribers now face a tough choice: stick with Spotify despite higher costs, or explore alternatives.
While Spotify remains the largest music streaming platform globally, the repeated hikes risk alienating loyal listeners. Families in particular may feel the pinch, with the Family plan now costing nearly $22 a month. Students, often price-sensitive, may also reconsider whether Spotify still offers the best value.
Spotify’s move mirrors a wider industry trend. Apple Music raised its individual plan to $10.99 in 2025, while Amazon Music Unlimited sits at $10.99 for individuals.
Spotify’s pricing now positions it at the higher end of the market, banking on its extensive playlists, podcasts, and personalised recommendations to justify the cost. However, with inflation still biting, consumers may start shopping around for cheaper options.
Price changes at a quick glance
| Plan | Old Price | New Price | Increase |
| Individual | $11.99 | $12.99 | +$1 |
| Duo | $16.99 | $18.99 | +$2 |
| Family | $19.99 | $21.99 | +$2 |
| Student | $5.99 | $6.99 | +$1 |
