Threads is now used more on a daily basis on mobile than X worldwide. According to Similarweb data, the Meta application crossed the threshold of 141.5 million daily active users on iOS and Android at the beginning of January, compared to around 125 million for
Threads in force on smartphones
Meta, for his part, has not been stingy with numbers lately. In the summer of 2025, the group announced more than 400 million monthly users on Threads, then 150 million daily active users in the fall. Independent estimates confirm that mobile use has become routine for a growing number of users.
This progression owes nothing to chance. Threads takes full advantage of Meta’s strength, with regular highlights on Instagram and Facebook, and simplified registration for users already connected to the ecosystem. Creators are also pampered, while the features pile up: communities by interests, more precise filters, private messages, longer texts, ephemeral publications… and even, recently, tests of small games. Threads becomes a moving reflex rather than a simple curiosity.
In the United States, the picture is a little different, but the evolution is just as telling. Over the first thirteen days of January, X maintains a narrow lead on mobile with 21.2 million daily active users, compared to 19.5 million for Threads. Except that, over one year, X lost 18.4% of its American mobile audience, while Threads grew by 41.8%. The gap is therefore visibly narrowing.
Changing support means changing hierarchy. On the web, X remains very far ahead. Still according to Similarweb, Elon Musk’s social network site recorded around 145 to 150 million daily visits worldwide at the beginning of January. Threads is a small player with around 8.5 to 9 million daily visits, adding Threads.com and Threads.net.
This asymmetry illustrates distinct uses. X demeure un passage quasi obligĂ© sur navigateur pour suivre l’actualitĂ©, les rĂ©actions Ă chaud et les dĂ©bats en temps rĂ©el. Threads, conversely, was built above all as a mobile application, designed for rapid and regular consultation.
In this landscape, Bluesky struggles to exist. Long presented as a credible alternative after Elon Musk’s takeover of Twitter, the service now only brings together around 3.6 million daily active mobile users worldwide, down 44.4% over one year. The recent controversies surrounding But the effect remains, for the moment, limited in time.
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