With 20% of respondents, the top answer was vehicle upkeep. That makes sense: Maintaining a functional fleet of vehicles is a crucial part of the job for many transportation or logistics operations, and it requires constant work. If vehicles aren’t out on the roads, all operations will grind to a halt.
The second most-cited top priority was managing financial pressure, with 17% of respondents naming it. The logistics business is weathering a tough year in 2025, in large part due to rapidly changing tariffs, which make it tough to predict revenues and work hours.
The third most common priority was adopting new technology (16%), which might mean anything from the popular choice, fleet management software, to more rare, cutting-edge options like self-driving vehicles.
Fourth place? “Staffing retention and recruitment,” with just 14% of respondents focused on it as of July 2025, despite the aforementioned workforce shortages.
