If a couple of weeks ago we echoed two important launches by SUSE such as SUSE AI and SUSE Cloud Observability, the company’s participation in KubeCon North America 2024 left other news of interest, although it took a little longer to be released. know. And the chameleon firm has implemented a brand change notable to some of its most popular products.
Namely, SUSE’s recent trajectory does not differ much from that of other large companies in its environment: its growth has always been accompanied, or rather has been nourished by the expansion of a portfolio of professional solutions based, in part, on acquisitions. . In fact, the aforementioned presentation of SUSE Cloud Observability (a product created after the purchase of the startup StackState) is just the latest example in a long list.
In this sense, there are brands that have survived their integration and there are those that have not; but there are also those that adapt to the circumstances, as has just been seen with the company’s latest move with the renaming and therefore rebranding of some of their most popular products and services, as reported on ZDNet.
The first and most notable would be Rancher, SUSE’s own Kubernetes management platform, which definitively removes any ambiguity it could generate: SUSE Rancher It is called from now on. Ergo, in this case the traditional name is maintained, with the addition of a brand so that there is no doubt about its origin.
The same does not happen with Harvester and Longhorn, two solutions well known by the company’s customers and, in general, by professionals in the sector, but not so well known as to retain a name that is not as descriptive as would be desirable. In this way, Harvester and Longhorn will be marketed under the official names SUSE Virtualization y SUSE Storagerespectively.
Last, but not least, is the change in the name and brand of Liberty Linux, converted into SUSE Multi Linux Support. That is, Liberty Linux, SUSE’s support offering based on OpenELA, the business initiative responsible for keeping Red Hat Enterprise Linux code accessible, is now integrated into the company’s general support offering.
Thanks to Liberty Linux, by the way, SUSE gave one of its most recent successes, both for acquiring a client of the stature of Deutsche Bank, and for doing so in this way, snatching it away from its most direct competition.
