This price change happened alongside the carrier’s push to make its customers use the newer T-Life app. The T-Life app is also a point of contention and frustration for customers who are walking out of T-Mobile stores to avoid having to use the app. A recent glitch in the app which erroneously showed that T-Mobile users had lost their free lines doesn’t help the app’s public image either.
Expectedly T-Mobile customers are also threatening to take legal action. While some are questioning whether this approach will be of any personal benefit, others claim that the company needs to feel the consequences of its actions.
Meanwhile T-Mobile continues to offer new deals and promotions to win back some goodwill. T-Mobile is offering another free line and this one is dedicated to long-standing customers. This approach has also been divisive: with some customers saying that they have no need of even more lines while others welcome the offers.
T-Mobile has already provided a statement regarding the price changes but I think the company may have to put out another more targeted response to placate its customers. The entire ordeal also reminds me of Apple removing ads about Siri after it failed to deliver what it had promised for the iPhone 16.
