Even as a new deal between China and the US rolls back high tariffs for the next 90 days, the Wall Street Journal reports that Apple has plans to raise iPhone prices later this year, whether tariffs rise again or not.
The price hike would cover the iPhone 17 line, expected to be released in the fall, which could include a rumored ultraslim new “Air” model and new features, such as increased RAM across the phone line. These phones would include iOS 19, which could bring significant software changes and improvements to the company’s AI system, Apple Intelligence.
The Wall Street Journal says that Apple is trying to position any pricing increase as being prompted by improvements to the products, not tariffs, although a 20% tariff that covers smartphones would still be in place — at least under the current agreement — by the time the new iPhones launch.
The current prices for base iPhone models start at $599 for the iPhone 16E, $799 for the iPhone 16 and $999 for the iPhone 16 Pro.
Apple has already made moves to stockpile current inventory because of tariffs, and has reportedly made plans to shift more of its iPhone production to India and Vietnam.
