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World of Software > Computing > Tech Moves: Ex-Oracle SVP joins Qualtrics as CEO; Microsoft accessibility chief takes new role
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Tech Moves: Ex-Oracle SVP joins Qualtrics as CEO; Microsoft accessibility chief takes new role

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Last updated: 2026/02/03 at 12:33 PM
News Room Published 3 February 2026
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Tech Moves: Ex-Oracle SVP joins Qualtrics as CEO; Microsoft accessibility chief takes new role
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Jason Maynard. (Qualtrics Photo)

Experience management software giant Qualtrics on Tuesday named Jason Maynard as its new CEO. Maynard previously spent a decade at Oracle, where he was executive vice president of revenue operations.

“I’ve spent 30 years in enterprise software; as a founder, as an analyst on Wall Street, and as an operator helping scale great businesses,” Maynard wrote in a blog post. “I’ve had a front-row seat to some of the biggest shifts in our industry, and right now we’re in the middle of the largest I’ve ever seen.”

Maynard replaces former longtime Qualtrics exec Zig Serafin, who stepped down as CEO in October. He remains vice chairman.

Qualtrics, based in Provo, Utah, and Seattle, helps companies gather data and improve the experiences and interactions that customers, employees, and others have with their products and services. Once publicly traded, Qualtrics was acquired by Silver Lake and Canada Pension Pan Investment Board in a private equity deal in 2023. The company has a pending $6.75 billion deal to acquire Press Ganey Forsta.

Microsoft Chief Accessibility Officer Jenny Lay-Flurrie prepping for the company’s 2023 Accessibility Summit. (Microsoft Photo)

— Jenny Lay-Flurrie is taking a new role at Microsoft, moving from chief accessibility officer to head of the company’s Trusted Technology Group. Lay-Flurrie held her former role for a decade, leading the company’s efforts on accessibility and disability inclusion, and has been at Microsoft since 2005.

“In every role, one principle has grounded me: – do the right thing,” she wrote on LinkedIn. “I am humbled and excited to take on this next challenge, staying true to that north star. Don’t worry, I’ll remain deeply engaged with my beloved #accessibility community, while learning so much more from other passionate communities I’m honoured to lead.”

Microsoft CVP Teresa Hutson previously led the Trusted Technology Group, which focuses on privacy, safety, regulatory, responsible AI use, and other related topics.

— Former Nintex CEO Amit Mathradas started his new role as CEO of Five9, a Bay Area customer experience software company. Mathradas led Bellevue-based Nintex for three years and was previously COO at Avalara.

— Michelle Flandreau expanded her role at Holland America Line and is now vice president of marketing and e-commerce. Flandreau joined the cruise giant last year and previously held marketing leadership roles at Expedia, Tommy Bahama, LiquidPlanner, and Guidant Financial.

— Amir Moftakhar, former CFO at Modern Hydrogen, is now CFO at AMP, a Colorado-based climate tech company. Moftakhar joined Modern Hydrogen in 2023. The Seattle-area company recently laid off most of its staff.

— Seattle-based cleantech nonprofit VertueLab hired Kris Licciardello as partnerships and alliances lead for Washington state and named Leo Ochoa in the same role leading Oregon efforts. It also hired Jasmin Smith as its Oregon program director.

— Seattle-based edtech company Gravyty added two execs: Former TalkingPoints and Instructure exec Matt Carlson as chief sales officer and former Uptempo CFO Ashley Jones Lee as chief financial officer. Gravyty, which originally started in Boston and raised cash from K1 Investment Management, merged with Ivy.ai and Ocelot last year.

— Seattle startup Yoodli hired Alan Camperson as its new head of global customer support. Camperson was previously a director of technical support at Salesloft. Yoodli, which just raised $40 million, also hired Meg Cory as a field marketing manager and Cortney Perry as enterprise account executive.

— Alexander Rublowsky, a longtime Seattle-area marketing exec, joined the Northwest Quantum Nexus group as a business development advisor.

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