Apple TV+ does not have the popularity of Netflix, not its catalog either, but little boast of having had some pretty success on the small screen. This is particularly true about Ted Lassosports comedy carried by Jason Sudeikis et Hannah Waddingham. Launched in 2020 on the subscription streaming service, Ted Lasso is an inevitable of its catalog. So much so that a fourth season is in development, even though the creators planned to stick to three.
Its excellent audiences have made it the most seen series in the catalog of the platform since its launch. It just changed. A month after the launch of its season 2, on January 17, Severance officially becomes N°1. If the firm does not specify the number of spectators having succumbed to the charm of the creation of Dan Erickson, the Nielsen figures on American soil, relayed by Deadlineallow this passage of relays to be put back in context.
According to Nielsen Streaming, the week of his return, Severance invited himself to fourth place in the most seen series of series in the United States (in just three days). The series recorded audiences at 589 minutes viewed on the territory through all the available episodes, including 28% devoted to the opening of season 2. According to data shared by Apple, Severance has already conquered more spectators than any other series, with less than two seasons, against three for Ted Lasso. Matt Cherniss, programming manager at Apple TV+, is delighted:
“We have long admired the extraordinary gift of Ben (Stiller) to tell original and immersive stories, with him and Dan at the helm, Severance turned out to be an extraordinary success and a cultural phenomenon. The series has become an obsession with the public around the world and we can’t wait for people to continue to live all the masterful twists and turns at and as the rest of the season takes place ”.
A spearhead for Apple TV+
In addition to its critical and public success, Severance is also and above all a very good call product for the American platform. According to information shared by the platform, the return of Severance led to an increase in subscriptions of 126 % between January 1 and 19, 2025compared to the previous month. The provision of the service for two days has no doubt contributed to such an increase.
More broadly, according to a study by Parrot Analytics, Severance generated more than 200 million dollars in revenue For the Apple giant. There is no doubt that the trip will continue a few more years. According to Ben Stiller, the writing room of Severance Season 3 was gathered at the beginning of February. The objective for Apple TV+ is to accelerate the pace so as not to make spectators wait more than three years between two salvas of episodes. A return to 2026 nevertheless seems to be understood, the development of such a project being particularly time -consuming.
In the meantime, spectators can be reassured of the idea of having another four episodes to discover in the coming weeks. As a reminder, Severance Immerse spectators in a fantasized future where technology dissociates the memory of workers. When they are inside their business, they have no memory of the outside world. The reverse is also true. Mark, an employee of Lumon, nevertheless sees his life being upset when a former college comes into contact.
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