3 of the Best Food & Beverage Influencer Marketing Campaigns
Here are three food and beverage influencer marketing campaigns worth taking notes from in 2024:
#1: Bibigo’s IGC Campaign
Bibigo, the brand behind the TikTok-famous Korean-style dumplings, partnered with several Macro influencers to drive brand affinity.
Using ‘s influencer marketing solutions to build and execute the campaign, it generated 29.9M impressions and 1.6M total engagements.
The takeaway?
Work with creators who have an engaged community and a genuine passion for storytelling through food.
#2: Clif Bar & Co.’s Affiliate Marketing Program
Clif Bar & Co. products are a go-to for outdoor enthusiasts of all kinds.
But a large, diverse audience like this can make it difficult to find influencers who create content that resonates.
The brand’s winning idea?
Tapping into ‘s influencer marketing tools to identify and leverage top-performing creators according to their audience personas (hello, brand new affiliate marketing program).
#3: Coca Cola’s Food-focused Campaign
In 2023, Coke set out a goal to position the popular soft drink as the number one meal companion.
And so, the global campaign “Recipe for Magic” was born.
Not only did they enlist celebrities and Macro influencers for traditional media placements, but they worked with over 700 Micro influencers to create their own content surrounding togetherness and food.
What makes it a standout?
The use of local influencers with strong community ties, and giving them the freedom to interpret the creative brief as they saw fit.
Whether you’re looking to drive sales or build hype for an upcoming product launch, an influencer marketing campaign can help you achieve (and exceed) your goals.
And with the right strategy (and these examples top-of-mind), you’ll be equipped to crush your food influencer marketing campaigns again, and again.
Schedule a call with Influence to start optimizing your food and beverage influencer marketing strategy today.
