How to capture underserved holiday opportunities with
’s research reveals gaps in seasonal campaigns and year-round creator partnerships. Successfully executing a diversified holiday strategy requires tools that support year-round planning and multi-campaign coordination. ’s leading influencer marketing platform provides the infrastructure to identify opportunities, connect with the right creators, execute efficiently, and measure results across all your holiday activations.
1. Plan with predictive intelligence
EdgeAI analyzes when your specific audience is most receptive to creator content, helping identify which underserved holidays align best with your customer behavior patterns. Rather than guessing whether Father’s Day or Memorial Day offers better ROI, use intelligent data to guide strategic decisions before committing to a budget.
2. Build efficient creator workflows
When you’re managing multiple holiday campaigns throughout the year instead of concentrating everything in Q4, operational efficiency becomes critical. ’s collaboration features enable your team to manage relationships with creators across different campaigns, maintain consistent brand messaging, and scale programs without proportionally scaling resources.
3. Measure performance across the calendar
’s analytics dashboard provides comparison across different holiday campaigns, helping you understand which underserved moments truly deliver value. Track CPM, engagement rates, audience demographics, and conversion performance to continually optimize your holiday mix for 2026 and beyond.
4. Secure creator partnerships early
’s creator marketplace connects you with talent across follower tiers and specialties, making it easier to lock in partnerships 4-6 months in advance for your priority holidays. When you’re reaching out for a June campaign in February, you’re competing with far fewer brands and can build relationships with creators who have the capacity to do their best work.
For enterprise brands managing sophisticated, year-round creator programs, ’s influencer marketing services team provides strategic guidance on portfolio diversification, holiday selection, and campaign optimization.
