The Best Time to Post on Instagram in 2025

When is the Best Time to Post on Instagram in 2025?

In 2025, the overall best time to post on Instagram is at 5 AM.

To find this data, ’s data team analyzed over 6M Instagram feed posts (images, videos, carousels, and Reels) across time zones from January to October 2025. (This means that no matter your time zone, you can use the data in this article!)

The best time to post was determined by looking at engagement rates over time.

High engagement is rewarded by Instagram’s algorithm and, for creators, is a green flag for brands who want to collaborate with you.

From Monday to Sunday, we found that content posted between 3 AM to 6 AM every day led to higher-than-average engagement.

In other words: the early bird gets the worm.

Our takeaway?

• Accounts can have a mix of followers from different locations

• By posting earlier, accounts could benefit from less competition, while also tapping into traffic from users during their first scroll — even if that’s a few hours after the post was shared

• Take these times with a grain of salt. They’re worth experimenting with but finding your unique posting time matters most

TIP: For early posting try scheduling your Instagram content in advance. Create a account to get started. 

Does Posting Time on Instagram Really Matter?

The short answer: Yes — but there are other factors at play too.

Posting at your personalized best time to post on Instagram (more on that, later) increases the likelihood of followers seeing and engaging with your posts.

Why? Because your community is online, scrolling their feeds — and thus, more likely to comment, save, like, or share.

Plus, engagement is a major indicator for Instagram’s algorithm. The more engagement your post receives, the more likely it will be served to other users.

That said, being consistent and creating engaging content is important too — if your posts don’t resonate, your posting time won’t make much of a difference.