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Is there a universal best time to post on LinkedIn? Find out and help your posts reach more people every time.
The challenge with LinkedIn? Getting busy professionals to slow down long enough to read your post.
That’s why timing matters. But what is the best time to post on LinkedIn in 2025?
The Hootsuite team partnered with Critical Truth to analyze over 1 million social posts to find the definitive best times to post on LinkedIn for maximum engagement.
Keep reading to discover the best times to post by day, industry, and time zone.
Key Takeaways
- The overall best time to post on LinkedIn in 2025 is between 8–9 AM on Tuesdays and Wednesdays.
- The best time to post on LinkedIn by day is 11 AM on Mondays, 6–8 AM on Tuesdays, 9 AM on Wednesdays, 2 PM on Thursdays, 8 PM on Fridays, 4–5 AM on Saturdays, and 6 AM on Sundays.
- Morning posts perform best for industries like technology, education, and healthcare.
- Afternoon and evening posts work better for finance, construction, and hospitality.
- Your best time to post ultimately depends on your industry, audience habits, and time zone, so use these benchmarks as a starting point.
What is the overall best time to post on LinkedIn in 2025?
According to our research, the best overall time to post on LinkedIn is early morning (4 AM-6 AM) on Tuesdays and Wednesdays.
Weekends are typically the worst days of the week to post on LinkedIn. The lower engagement may be because people view LinkedIn as a work-related social media platform and something to avoid on days off.
Note: Unless stated otherwise, the time of day was localized across 118 countries where sample data came from, i.e. the graphs below are accurate across time zones.
What is the best time to post on LinkedIn by day of the week?
Here’s what engagement looks like on the platform every day of the week:
Best time to post on Monday
The best time to post on LinkedIn on Monday is 11 AM.
People are likely to start Monday off strong with work tasks and then move on to online networking between mid-morning and lunchtime.
Best time to post on Tuesday
The best time to post on LinkedIn on Tuesday is between 6-8 AM. Tuesdays are also one of the best days to post on LinkedIn throughout the week.
Best time to post on Wednesday
The best time to post on LinkedIn on Wednesday is 9 AM. Wednesday is another high-engagement day.
Best time to post on Thursday
The best time to post on LinkedIn on Thursday is 2 PM. Unlike the other days of the week, Thursday sees the highest engagement in the early afternoon.
Best time to post on Friday
The best time to post on LinkedIn on Friday is 8 PM. This one is a little surprising, because who’s spending the end of their week on LinkedIn? Everyone, it looks like.
Best time to post on Saturday
The best time to post on LinkedIn on Saturday is between 4-5 AM. Posting early helps brands capture the attention of LinkedIn users who check the app before heading into their weekend plans.
Best time to post on Sunday
The best time to post on LinkedIn on Sunday is 6 AM. While weekends don’t get as much engagement as business hours, early mornings are your best bet on both Saturday and Sunday.
What is the best time to post on LinkedIn by industry?
The ideal posting time depends on when people in your niche are most likely to pause, scroll, and engage. Below, you’ll find the best times to post on LinkedIn across 9 major industries.
Construction, mining, and manufacturing
According to our research, LinkedIn engagement is quite consistent from Monday to Friday in the construction, mining, and manufacturing industry. That said, the following times tend to generate the highest engagement:
- 2 PM to 4 PM on Mondays
- 10 AM on Tuesdays
- Early mornings (before 6 AM) on Thursdays
- 3 PM on Fridays
Engagement keeps steady through the week, with early mornings and midafternoons performing best. These time windows align with shift changes and on-site breaks.
Dining, hospitality, and tourism
The best time to post on LinkedIn in the dining, hospitality, and tourism industry is 12 PM on Wednesdays.
Activity peaks right around lunch (no surprise here). Hospitality professionals often scroll between service periods or as they prep for the next rush.
Education
The best times to post on LinkedIn in the education sector are:
- 9 AM on Wednesdays
- 11 AM to 1 PM on Fridays
Educators and students are most active before classes or around midday breaks. Engagement rises when the school day allows a breather.
Financial services
For financial services institutions, the best times to post on LinkedIn are:
- 5 PM on Mondays
- 1 PM on Wednesdays
- 5 PM to 7 PM on Thursdays
- 11 AM to 1 PM on Fridays
An afternoon or early evening post reaches finance professionals after markets close or between client calls.
Government
According to our research, government agencies and officials generate pretty consistent LinkedIn engagement from Monday to Saturday. That said, there are some sweet spots:
- 3 PM on Mondays
- 9 AM to 11 AM on Tuesdays
- 10 AM on Wednesdays
- 11 AM to 1 PM on Saturdays
Engagement spreads across the week, but mid-mornings and early afternoons stand out. Post during these windows for steady reach.
Healthcare
The best time for healthcare institutions and professionals to post on LinkedIn is 9 AM to 1 PM Tuesday through Friday.
Healthcare professionals check LinkedIn during shift changes and lunch breaks. Engagement tends to fall after 9 PM during the week.
Nonprofit
The best times for nonprofit organizations to post on LinkedIn are:
- 11 AM to 2 PM on Tuesdays
- 12 PM to 3 PM on Wednesdays
- 11 AM on Saturdays
Engagement spikes during midday hours. Post around lunchtime for weekday momentum or late Saturday morning.
Real estate, legal, and professional services
For professional services, including legal and real estate, the best times to post on LinkedIn are:
- 8 AM to 10 AM on Thursdays
- 10 AM to 1 PM on Saturdays
Post early in the day or mid-morning Saturday to reach professionals before their schedules fill up.
Technology
The best time to post on LinkedIn in the technology industry is 11 AM on Mondays.
Tech professionals are most active after their first standups or sprint planning meetings. Mondays are prime time to engage them at the start of their week.
What is the best time to post on LinkedIn by time zone?
Central European Time
In CET, the best time to post on LinkedIn is 7 PM on Thursdays.
Central Standard Time
In CST, the best times to post on LinkedIn are:
- Early Tuesday mornings (before 6 AM)
- 6 AM on Thursdays
- 4 PM on Fridays
Eastern Standard Time
The best times to post on LinkedIn in EST are:
- 5 AM on Tuesdays
- 6 AM and 5 PM on Thursdays
- 8 AM and 6 PM on Fridays
Greenwich Mean Time
In GMT, the best time to post on LinkedIn is 7 AM to 9 AM on Thursdays.
Mountain Standard Time
In MST the best times to post on LinkedIn are 5 AM and 3 PM on Thursdays and Fridays.
Pacific Standard Time
The best time to post on LinkedIn in PST is 2 PM to 4 PM on Thursdays and Fridays.
Why does timing matter when posting on LinkedIn?
Timing matters when posting on LinkedIn because in order for your audience to engage with your content, they have to see it.
LinkedIn’s algorithm rewards content that gets quick engagement right after it’s published. If you post when your audience is offline, your content may never make it to their feed.
In other words, LinkedIn content could get buried before your audience even has a chance to interact with it.
However, in 2024, LinkedIn introduced “suggested posts,” a new feature that keeps high-quality posts visible long after publishing, focusing on relevance and expertise rather than recency.
“It’s the latest step in our ongoing efforts to emphasize knowledge and advice over mere virality,” Tim Jurka, LinkedIn’s Senior Director of Engineering, told Entrepreneur magazine.
So does timing still matter? Absolutely. And here’s why:
- Algorithm favourability: Timely posts that garner quick engagement are more likely to be promoted by LinkedIn’s algorithm, increasing their reach.
- Visibility: Posting when your audience is active increases the chances of your content being seen in their feeds, and being engaged with.
- Engagement: Higher engagement shortly after posting can signal to LinkedIn’s algorithm that your content is valuable, potentially leading to broader visibility as a suggested post.
What affects the best time to post on LinkedIn?
Even after you’ve nailed down your best posting time, other factors can still affect your LinkedIn performance.
Here’s a breakdown:
Your unique audience
Your audience’s habits — their job type, industry, and even personality — influence when they’re most active.
For instance, professionals in technology might engage more during weekdays, whereas creative industries might see more activity during evening hours.
Since no two audiences are exactly alike, you’ll need to do your research on what times are best for you to post.
Remember when we said that Tuesdays and Wednesdays are the best universal times to post on LinkedIn? Well, they do work for many businesses — but here at Hootsuite, we zeroed in on different times that work best for our audience.
Trish Riswick, Hootsuite’s Social Media Team Lead, spilled the tea: “Over the past few months, I’ve noticed that posting to the Hootsuite LinkedIn account on Mondays and Fridays generates the best performance.”
Trish also emphasized that experiments are the key to finding your optimal posting schedule.
“[Last year] I was posting on LinkedIn primarily before 12 PM PST. One time, after forgetting to get something out at noon, I posted an update at 2 PM and… it did great. Since then, I’ve noticed a positive increase in engagements at that time throughout the week. This just goes to show that you need to keep testing different schedules and monitoring what works for you and your content.”
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To find out when your audience is most engaged, dive into your LinkedIn Analytics tool. Look for patterns in when your posts receive the most likes, comments, and shares. This data will help you pinpoint the times that work best for your specific audience.
Pro tip 💡: Use Hootsuite Analytics to see all of your LinkedIn post data, plus competitor benchmarking and best time to post data based on your unique audience.
Your industry
Different industries have different rhythms when it comes to social media engagement.
What works for a tech startup may not necessarily resonate with a healthcare provider or a fashion brand. Understanding these nuances requires a keen eye on industry-specific trends and consumer behaviors.
Not sure where to start? A little social competitive analysis never hurt anyone.
Lurking at your competitors’ profiles can give you an idea of what they consider the best times to post. If the products or services you offer are similar, your audiences might overlap — and you can learn from your competition’s findings, skipping the trial and error.
Check out the post below to see what kind of engagement you can expect on LinkedIn.
Pro tip 💡: You might notice that many brands schedule their posts to go live right on the hour mark. To avoid the competition, try posting a few minutes before or after the :00.
The LinkedIn algorithm
LinkedIn’s algorithm prioritizes posts that generate immediate engagement — likes, comments, and shares — shortly after they’re posted. If your post gets a lot of traction quickly, LinkedIn assumes it’s valuable and pushes it to more feeds.
To optimize your posts for LinkedIn’s algorithm, focus on creating content that encourages immediate interaction from your audience.
Timely and relevant posts tend to perform better, as they align with current discussions and trends within your industry. By posting when your audience is most active and likely to engage, you can increase the chances of your content being prioritized by LinkedIn’s algorithm and reaching a broader audience.
Pro tip 💡: Not sure what to post? Here’s 12 LinkedIn post ideas you can have for free. Plus, try Hootsuite’s LinkedIn post generator to cut your content sourcing time in half.
Time zone considerations
If your audience spans countries or continents, timing gets trickier.
To widen your reach, it’s a good idea to post at times that work across different time zones. For instance, posting early in the morning from a PST time zone (say, 5 AM PST) might catch both West Coast and East Coast audiences when they’re getting up for work.
If you’re an international brand, make sure you are posting in your target audience’s time zone. This should go without saying, because your audience won’t see your post or interact with it when they’re asleep.
Pro tip 💡: Using a social media management tool to schedule your posts in advance will help you get your LinkedIn posts live at the right time, no matter where you are located. In other words, if your best time to post happens to be 6 AM on a Tuesday, you won’t have to set an alarm.
Current events and trends
Posting about hot topics or industry events shows you’re in the know and keeps your content relevant. It’s like joining a conversation that everyone’s buzzing about.
For example, if there’s a big tech conference or a new industry report out, posting related content can position you as a thought leader and get more eyes on your posts.
Social listening tools that keep track of trends and hashtags can help you stay ahead — like Hootsuite. By knowing what’s trending, you can tweak your content to fit your audience’s interests at the perfect time.
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Brand mentions, trending topics, and sentiment at your fingertips. Enhance your social strategy with the insights that matter.
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Just remember, while planning your LinkedIn posts around hot topics can be effective, make sure your content actually adds value to the conversation. This ensures your posts don’t just ride a trend but also genuinely contribute to your audience’s professional knowledge and interests.
How to find your unique best time to post on LinkedIn with Hootsuite
Figuring out when to post on LinkedIn for maximum impact is easier with Hootsuite. Use these tools to nail down the best times to share your content and boost your LinkedIn strategy.
Best Time to Publish
Hootsuite’s Best Time to Publish feature takes the guesswork out of scheduling your LinkedIn posts. It looks at how your audience has engaged with your past posts to recommend the times they’re most active.
Here’s how to use it:
Go to your Hootsuite dashboard and click on Analytics.
Select Best Time to Publish from the menu on the left.
Pick your LinkedIn account from the list to see when your audience is most likely to engage.
Now, you’ll get customized heatmaps showing the best days and times to post based on your audience’s habits. Hootsuite pinpoints the specific times when your LinkedIn posts will get the most likes, comments, and shares, tailored to what works best for your audience.
FAQ: Best time to post on LinkedIn
How can posting time help drive larger business goals?
Posting at the right time helps your content appear when decision-makers or potential clients are active. That extra visibility can boost campaign reach, drive more engagement, and turn impressions into real business results.
Should our executives post at the same time as the company page?
It can be a smart move, especially if your goal is to amplify reach or reinforce key messages. For example, if your CEO shares a perspective shortly before or after a big product launch, it extends the life of a campaign and creates multiple engagement opportunities.
What strategies can we use to reach audiences across multiple time zones?
Find natural overlap windows where your key markets are active at the same time. For instance, a post at 9 AM PT can also reach audiences at noon on the East Coast and early evening in Europe. Use those shared hours to stretch your reach, and rely on analytics to fine-tune timing for priority regions.
Should I post on LinkedIn during the weekend?
You can, but expect lower engagement. Most users treat LinkedIn as a weekday platform, checking in before, during, and after work hours. As a result, weekends are typically the worst days of the week to post on LinkedIn.
What’s the best time to post on LinkedIn?
While our research shows Tuesdays and Wednesdays between 8–9 AM drive the highest engagement overall, your best time depends on your industry, audience, and location.
How can I find the best time to post on LinkedIn?
Start by checking your LinkedIn Analytics and look for patterns in your top-performing posts — are they usually published in the morning, around lunch, or after work?
Then, test and refine your schedule. Try posting at different times throughout the week and track engagement trends over time.
If you want to skip the guesswork, use Hootsuite’s Best Time to Publish feature. It automatically analyzes your past LinkedIn posts and recommends the exact days and times when your audience is most active.
Get personalized recommendations for the best time to post on every network and manage your LinkedIn presence alongside other social channels with Hootsuite. From a single dashboard, you can schedule and publish posts, engage the audience, and measure performance. Try it free today.
