Today, June 20, 2025, it is a before and after for those phones that are sold in Spain. As of this date, every manufacturer who wants to distribute their new products in Europe will have to add the energy label in its box. It is an effort at European level to guarantee compliance with the Regulation on Ecological Design, affecting mobile phones, wireless landlines and tablets.
In addition to forcing manufacturers to introduce this label, changes relating to the support years that will have to give to every new mobile. These changes in the design, software and product life of the product paint well. But the question is who is going to pay the duck.
What changes. From now on, manufacturers have to introduce the new energy labeling in every mobile that they want to put on sale. In it, data related to its energy efficiency, reliability in free fall, autonomy measured per cycle, supported battery cycles, water resistance protocols and dust and repair index are collected.
In addition to being informed about ecological design, manufacturers will be obliged to make draft changes throughout the chain process: from how they manufacture the phone to what happens with it after the guarantee time.
The updates. Smartphones manufacturers will have to guarantee five years of updates (dry updates, not mandatory version jump) for each and every one of their phones. It is something that great manufacturers such as Samsung, Google, Honor, Xiaomi and Motorola were already doing with some of their most recent mobiles. The key is precisely in that “some.”
Each system update, however small, entails:
- A team of active software engineers dedicated to the project
- Quality control processes (internal tests, Google certifications to meet the requirements of each update)
- Operator certifications in the event that the phone is distributed through a third party
- Keep the ota infrastructure alive
Costs that, in the case of low and medium -end devices, disappeared after the two years that used to be updated. Duplication support will entail an additional expense to companies on devices that leave tight margins: a device of less than 100 euros updating for five years does not seem the best business. And this is just a part of the cake.
The new manufacturing standard. The EU focuses on the manufacture of the device. Manufacturers will be obliged to be more resistant to falls, scratches, splashes resistance, and batteries that promise a minimum of 80% of their total capacity after 800 load cycles.
Similarly, spare parts must be guaranteed for at least seven years since the product stops selling. Each and every one of the necessary components to repair the phone must be available to surrender within five to ten days.
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In summary. Consumers are going to win in two pillars.
- We will have better phones in the market.
- We will be able to inform ourselves in a single view of the quality in the ecological design of each of them.
The problem is precisely what.
- Manufacturers will have to support five years.
- Manufacture, distribute and guarantee spare parts for seven.
- Introduce better batteries.
- Create phones more resistant to falls and scratches.
- Ensure compliance with splash resistance protocols
Who pays it. In Europe we are buying increasingly expensive mobiles. So much so that there are more users buying phones of more than 800 euros than users buying mobiles of less than 200 euros. In fact, one of the main reasons why sending in Europe The lowest volume in this segment in the last decade.
This segment is precisely one of the most affected will be seen by the normative change: mid -range devices (strip between 399 and 799 euros, according to consultants) and superiors already met a good part of the demands of the European Union. The big question is whether manufacturers will try to absorb these additional costs through the margin in more profitable ranges, or if economic ranges will face slight increases to continue fighting for positive yields.
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