A TECH CEO has revealed the chilling level of detail ad firms now know about your private life – and how they use AI to read your mind.
The boss of the world’s third largest advertising group boasted how the mind-boggling degree of information his company owns can predict what you buy before you even do.
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Publicis Groupe CEO Arthur Sadoun revealed how his creepy algorithm allows them to predict people’s behaviour accurately.
This frightening revelation was illustrated by a hypothetical story of a woman named “Lola” – who represents your average Joe online.
Sadoun revealed in his presentation: “At a base level, we know who she is, what she watches, what she reads, and who she lives with,
“Through the power of connected identity, we also know who she follows on social media, what she buys online and offline, where she buys, when she buys, and more importantly, why she buys.”
His scary data collection company tracks 2.3 billion people worldwide and has over 7,000 bits of data on each person in the U.S. alone.
But the talk became even more eerie after he made another shocking revelation.
The boss told viewers of how his firm know what decisions you might make when buying even the most basic products such as juice.
The tech boss said: “We know that Lola has two children and that her kids drink lots of premium fruit juice.
“We can see that the price of the SKU [juice] she buys has been steadily rising on her local retailer’s shelf.
“We can also see that Lola’s income has not been keeping pace with inflation.
“With CoreAI, we can predict that Lola has a high propensity to trade down to private label,” he said.
This means that with enough information, Sadoun’s AI model can automatically detect if Lola needs to buy cheaper juice – and then start advertising cheaper juice to her.
But in another nightmarish twist – the boss revealed that he could do this to almost all adults on Earth.
He shockingly claimed that the algorithm could do this for 91 per cent of the human adult population.
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“Thanks to CoreAI, we can do that with 91 percent of adults all around the world,” the CEO bragged.
The boss’s hair-raising talk also emphasised the critical importance of data when it comes to personalising adverts towards online users.
He revealed that his data firm tracks 75 per cent of all in-store purchases.
This level of real-time personalised advertising can be unfair for consumers, according to experts.
Tech boffin Lena Cohen said that no one can help us – as there is little regulation on data brokers today.
She stated the chilling facts: “You don’t know what information a data broker has on you, who they’re selling it to, and what the people who buy your data are doing with it.
“Brokers have detailed information on billions of people, but we know relatively little about them.
She added: “There’s a real power/knowledge asymmetry.”
Other critics have argued that the amount of data collected raises concerns about privacy and surveillance, despite the benefits of more effective and personalised adverts.
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