The European Commission has imposed the first fines for technological for violating the Digital Markets Law (DMA) in force in the EU. The first sanctioned have been Apple y Metawhich will have to pay 500 and 200 million euros for violating several of their standards.
Specifically, Apple will have to pay the fine for violating those related to Apps stores, while the sanction to the goal is due to the way in which it has developed its payment or consent advertising model, which requires that EU users pay to access versions without advertising of their social networks Instagram and Facebook. Both fines arrive after an investigation of the activities of both companies in the EU, which has lasted several months.
Apart from the fines, both Apple and Meta must take additional measures to comply with the DMA standards from now on. Apple has received a cessation and dismissal order to make various changes in its Apps store before the end of June. If you do not, the commission can increase the fine that has imposed it for each day that passes and does not comply with the rules. As for the goal, the Commission is still valuing the changes that Meta already made at the end of last year to comply with the regulations in force in the EU.
Both sanctions are not much less the highest imposed by the EU authorities for violation of different regulations on the two companies. Last year he sanctioned Apple with 1.8 billion euros for dominant position abuse in the distribution of music streaming apps, and with 798 million to the finish line for promoting and promoting their classified advertisements service among users of their social networks.
To impose the amount of these sanctions, the commission has taken into account that it is the first two imposed by violating the DMA. In the case of Meta they have also taken into account that the company ceased the actions that led him to fail to comply with the regulations last November, just after the EU made their doubts about the legality of the practice of asking users of their social networks to pay if they did not want to see advertising in their timelines.
But not everything has been bad news for both companies, since together with the fine, the European Commission has also announced the closure of an investigation to Apple on compliance with the DMA rules in relation to browsers and default apps. The decision has been made after Apple has made changes that have led to the competition, such as Mozilla, to gain presence in iOS devices.
The decision to consider the Facebook Marketplace as a regulated service has also been left without effect, which means that this area of the finish line is not within the parameters to consider that the DMA rules must comply with.
