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While I share money-making strategies, nothing is “typical”, and outcomes are based on each individual. There are no guarantees.
Do you ever feel like you’re stuck on a content treadmill? You’re sharing parts of your life, posting consistently, trying to be “authentic”… but you’re getting zero real traction. Growth is painfully slow, and you feel one bad week away from total burnout.
What if I told you that the solutions to your biggest headaches—the things you figure out every single day—are actually a blueprint for endless, high-value content?
Stop guessing and start ranking. I’ve packaged my exact Pinterest workflow into the Pinterest Power Stack. It’s the same system I use to turn a single “Problem-Solver” post into a month of traffic-driving pins.
In this guide, I’m going to show you how to use ‘The Problem Solver Content Framework’ to turn the problems you solve into a system for creating content that builds real authority and attracts your perfect audience.
Let’s be honest: the old advice to “just document your journey” is broken. It’s a recipe for self-serving, inconsistent content that leaves your audience asking, “Okay, but what’s in it for me?” The truth is, people don’t really care about your journey; they care about their own problems.
The real shift, the one that changes everything, is when you stop documenting your life and start documenting your solutions. This is moving from a “look at me” mentality to a “let me help you” mentality. Every time you fix something, find a shortcut, or just figure out a better way to do things, you’re not just making your life easier—you’re creating a content asset.
That moment of frustration you just overcame is a pain point your audience is probably feeling right now.
Instead of just posting another update, you start building a library of solutions. This establishes you as an authority and provides real, tangible value, which is the secret to building a loyal community and a brand that lasts. This isn’t about working harder; it’s about working smarter by turning the work you’re already doing into the content you’ve been struggling to create.
Turn your solutions into a 24/7 sales team. My Affiliate Marketing: Content to Commissions eBook shows you how to build the bridge between being helpful and being profitable.
The Mindset Shift: From Documenting Life to Documenting Solutions
For years, we’ve been told to just be authentic and share our daily lives. But there’s a huge flaw in that advice. It usually leads to content that’s all about you, has no clear point, and frankly, doesn’t respect your viewer’s time. When your content is all about you, people eventually tune out. But when it’s about them and the problems they’re desperate to solve, they’ll lean in and listen.
This is the core mindset shift. You need to stop asking, “What can I post today?” and start asking, “What problem did I solve today?”
Think about it. That twenty minutes you spent Googling a fix for a software bug? The afternoon you dedicated to streamlining your client intake process? That hour you spent figuring out a faster way to edit a video? That’s not just “work.” That’s the raw material for grade-A content. The friction you just pushed through is the exact friction someone in your audience is stuck in right now.
By documenting the solution, you stop being just another creator sharing their life and become a valuable guide who solves real-world problems. This approach is way more sustainable—it dodges the burnout that comes from performing your life online—and it gives you a massive strategic advantage. It naturally positions you as an expert who provides battle-tested solutions, not just generic advice.
Step 1: Identify a Recurring Problem You Solve
So, where do you find these golden-nugget problems? You’re probably solving dozens of them every week without even realizing it. The trick is to start paying attention and become a problem detective in your own life.
Start by looking in these three places. First, your inbox and DMs. What questions are people asking you over and over again? If three different people have asked you how you make your social media graphics, that’s not just a few random questions; that’s a blinking red light telling you what problem your audience needs solved. Jot down every single question you get. They’re some of the best content ideas you could ever ask for.
Second, your own search history. What have you been Googling lately? What tutorials have you been watching? Your search history is literally a log of your own problems. If you’re searching for “how to get clients on a small budget” or “best way to batch record videos,” you can bet thousands of other people are searching for the exact same thing.
Third, your own efficiencies. What little systems have you built for yourself to save time, cut down on stress, or get better results? Maybe it’s a simple checklist you run through before publishing a blog post, a template for responding to new clients, or a specific way you organize your files. These personal systems, the ones that feel completely obvious to you, are often revolutionary to other people. What do you do automatically that other people find difficult? That’s what they want to hear from you.
Start a note on your phone called “Problems I’ve Solved” and every time you fix one of these things, write it down. Before you know it, this list will become your content goldmine.
Step 2: Document Your Solution Process
Once you’ve got a problem, the next step is to document your solution in painstaking detail. It’s not enough to just say, “Here’s what I did.” You need to pull the repeatable system out of your specific situation. This is how you create the foundational piece of content that you can build everything else on.
The biggest mistake people make here is thinking some steps are too small or “too obvious” to include. They’re not. Your goal is to create a foolproof guide that someone with zero context could follow and get the same result. Think of it like writing a recipe. You wouldn’t just write “Bake a cake.” You’d list every ingredient, every measurement, every temperature, and every single step.
Start by just brain-dumping the entire process. Open a document and write down every single action you took. What did you try first that didn’t work? Why didn’t it work? This is critical info that builds trust and helps people avoid your mistakes. Then, what was the actual fix? Walk through it, step-by-step. What tools did you use? What decisions did you make along the way?
For instance, if the problem was “my desk is always a disaster and it’s killing my productivity,” your solution isn’t “I cleaned my desk.” The documented process looks more like this:
- First, I took everything off my desk to see the full extent of the chaos.
- Next, I sorted every item into three piles: Keep, Trash, and Relocate. I explain my rules for each pile.
- Then, I bought specific desk organizers—a monitor stand with drawers, a vertical file holder—and I explain why I chose those specific items over others.
- Finally, I created a ‘five-minute reset’ rule for the end of each day, and I detail exactly what that involves.
See the difference? That level of detail is what turns a simple tip into a high-value framework that people can actually use.
Need a shortcut for Step 2? Don’t stare at a blank page. Use these 190 YouTube Power Prompts to help you extract and script your solutions in seconds.
Step 3: Name and “Brand” Your Framework
This step might seem small, but this is where you go from being a content creator to a genuine authority. Once you have your documented process, give it a name. Branding your solution turns a generic set of steps into a unique methodology that is 100% yours. It makes your solution memorable, easy to share, and positions you as an expert with a signature system.
Think about it. “The 4-Hour Workweek” is so much more powerful than “tips for working less.” “The 5 Love Languages” is way more memorable than “ways to show affection.” A named framework is something people can grab onto and attach directly to you and your brand.
You can use simple formulas for this. Use numbers, like “The 3-Step System for Effortless Reels.” Use an acronym, like the “A.B.C. Formula for Client Onboarding.” Or use a cool, descriptive name, like “The Content Factory Method.”
The name itself doesn’t have to be a stroke of genius; it just needs to be clear and unique to you. “The Desk Reset System” from our last example is simple, clear, and immediately brands that solution. When someone else uses it, they’re not just cleaning their desk; they’re implementing your system. This builds your authority and makes your content so much more distinct in a ridiculously crowded market. It’s the difference between sharing advice and teaching a proprietary methodology.
Step 4: Create Content for Each Step (The Divisible Content Model)
Okay, now you have a comprehensive, branded framework. This is your cornerstone asset. The final step is to atomize it. This is the magic of what I call a “divisible content strategy,” where one big piece of content is strategically chopped up into dozens of smaller pieces for all your different platforms. This is how you create a ton of high-quality content without constantly trying to reinvent the wheel.
Your full, documented solution is perfect for a pillar piece of content—like a detailed YouTube video (just like this one), a long-form blog post, or a downloadable guide. This is the mothership that establishes your deep expertise.
But the real leverage is in the smaller pieces. Look at each step of your framework. Each one can become its own piece of micro-content.
Using our “Desk Reset System” example:
- The Pillar Content: A YouTube video titled “My 4-Step Desk Reset System for Maximum Productivity.”
- Divisible Content:
- A 60-second Reel showing the “three-pile sort” in action.
- A tweet thread detailing the “five-minute reset” rule and why it works.
- An Instagram carousel post showcasing the specific desk organizers you bought, with each slide explaining your reasoning.
- A section in your weekly newsletter about the psychology of starting with a clean slate.
And just like that, one solved problem didn’t just create one piece of content—it just spawned five, ten, maybe even more. Each piece is tailored to its platform, giving you more shots on goal to reach your audience. This is how you achieve consistency without burnout. You’re not trying to come up with new ideas every day; you’re just finding new ways to share one single, valuable solution.
Case Study: The Meta-Example
To show you this framework in action, let me just pull back the curtain for a second. This very video you’re watching is a direct product of The Problem Solver Content Framework.
- Step 1: Identify the Problem. I saw a huge problem with creators: they feel this insane pressure to be “on” 24/7, documenting their lives, and it’s leading to burnout and content that doesn’t actually drive results.
- Step 2: Document the Solution. I realized my own content strategy isn’t about my life; it’s about the problems I solve. So, I sat down and mapped out the exact process I use: how I find a problem, break down the solution, brand it, and then repurpose it.
- Step 3: Name the Framework. I gave this process a name: “The Problem Solver Content Framework.” It’s simple, it’s descriptive, and it tells you the benefit right away.
- Step 4: Create Divisible Content. This YouTube video is the pillar piece of content—the big, comprehensive guide. But from here? I can create a dozen other assets. I could make a Reel about why naming your frameworks is a power move. I could write a blog post that goes even deeper into the divisible content model. I could make a PDF worksheet that walks you through these four steps.
This video is the proof that this system works. I’m not just telling you about a theory; I’m literally showing you the output of the framework itself.
Conclusion
Alright, so let’s bring it all home. The whole framework boils down to four steps. First, you identify a recurring problem by looking at your DMs, your search history, and your own workflows. Second, you document your solution in exhaustive detail. Third, you give your solution a unique, branded name to make it yours and establish your authority. And fourth, you use that one core solution as the foundation to create a ton of smaller pieces of content.
The next time you feel that pressure to post, resist the urge to just share a random thought or a snapshot of your day. Instead, ask yourself: What problem have I solved recently?
The answer to that question is where your most valuable, authoritative, and burnout-proof content lies. Stop being just a content creator. Start being a problem solver.
