You are reading this blog post on your smartphone, aren’t you? Perhaps we are wrong, but our assumption is based on the fact that over 60% of the Internet traffic now goes through mobile devices. That’s perfectly logical given that the number of smartphones has long exceeded the number of people on Earth!
This has a heavy impact on the entertainment industry because providers in all niches now have to embrace the mobile-first approach so as to successfully attract new clients. The question we would like to discuss here is as follows: What does the future of mobile marketing in the entertainment sector entail? Let’s analyze it in the following sections.
What’s Going On Right Now? The Current State of the Industry
If you wish to know more about future events, you need to understand the present-day situation. So, what’s going on in the entertainment sector right now?
First of all, we can see the dominance of mobile-oriented websites in all spheres of digital pastime all over the world. We can take the iGaming field as a good example – websites in this niche are either optimized for smartphone experience or possess a dedicated mobile app.
Secondly, social media integration stands out as a crucial element of mobile marketing because major platforms such as Instagram are now the main channels for promoting literally all types of entertainment:
- Movies
- Music
- Concerts
- Games
- Events
At the same time, the success of streaming services (for instance Netflix or Disney+) also proves the unmatched potential of smartphone platforms in delivering on-the-go access to a huge portfolio of content options.
Key Drivers of Innovation
The current state of affairs is pretty clear, but what are the main innovation drivers? We could discuss dozens of more or less influential elements, but the point is to cut a long story short here. First of all, Augmented Reality (AR) is the name of the game when it comes to smartphone entertainment. This innovation truly revolutionizes gaming as well as live events thanks to its mind-boggling interaction abilities.
Similar things can be said for Artificial Intelligence (AI) as it enables entertainment providers to personalize their services. For instance, they can now easily provide personalized content recommendations instead of offering generic “one size fits all” services.
At the same time, AI-driven chatbots play a big role in modern customer service operations – they give users tailored responses so as to maximize the quality of customer experiences. We also can’t help but mention
Strategies for Future Mobile Marketing Success
Strategies for future mobile marketing success in the entertainment sector will mostly revolve around advanced data analytics (plus a few extra elements). We are talking about the need to analyze gigantic data volumes so as to truly understand audience preferences as well as common behaviors – details like these help craft highly personalized campaigns that resonate with users. More importantly, real-time data will enable adaptive marketing strategies that can respond swiftly to changing trends and audience feedback.
Besides that, we expect to see more cross-platform integrations because many users frequently switch between devices. In such circumstances, it becomes important to allow users to easily transition from mobile to desktop to smart TVs without losing engagement. YouTube is a great example here as it lets viewers pick up exactly where they left off even if they change devices.
Another interesting trend that will become even more important in the future is the advent of unified marketing campaigns. These are made in a way that maintains consistency in messaging as well as branding across multiple platforms. In our opinion, this is a superior solution when it comes to strengthening brand loyalty.
Finally, we also expect to see much more interactive content. That’s because younger users expect providers to include gamification in their content or at least add some interactive storytelling elements. Such details already proved to be magnificent engagement boosters that stimulate active participation in real time.
You Better Be Ready to Adapt
The bottom line is that every business or brand in the entertainment sector now has to think mobile-first in order to build a truly strong consumer base. This is mandatory for the long-term sustainability of any business, so you better be ready to adjust your services if you are also operating in this area: Those who fail to do so are likely to lose the market race against their more proactive competitors.
