More data has been created in the past three years than in the entirety of human history. This explosion of information offers organisations an unprecedented opportunity to understand their customers and operations in ways that were unimaginable just a decade ago.
Yet, despite this promise, most of that data remains locked away, trapped in outdated systems or hidden in unstructured formats, underutilised and undervalued.
We will soon move into an economic growth era of data where AI savvy executives will be hungrier than ever to glean unique insights into their millions of customers.
Consumer companies who fail to face the power of data and AI will face extinction.
Studies show that organisations which successfully innovate based on their data will outperform their competition. An Aberdeen survey saw organisations implementing data innovation outperform similar companies by 9% in organic revenue growth….
