The Center Stage feature s the focus of Apple’s latest iPhone ad
The big news is that Center Stage will allow you to take a group selfie in landscape mode even if you’re holding the phone vertically. This allows selfies to be taken of a larger group without the iPhone user shifting the phone to hold it horizontally, a move that always increases the risk of the user dropping the phone. But there is more. Besides potentially dropping the phone, there is a bigger reason why Center Stage is a great feature.
By keeping the iPhone in portrait mode, even when shooting a photo in landscape, the front-facing camera remains centered at the top allowing everyone to stare at the lens to produce a more natural looking selfie. In the ad, we get to see how Center Stage adjusts the screen to accommodate more people as they get added to the selfie. Before Center Stage, when you rotated your iPhone to get everyone in for a group shot, the iPhone’s front-facing camera ended up on the far left or the far right. This resulted in all of the subjects of the photo looking off-camera since they were staring at the screen rather than the lens.
With Center Stage, you’ll be taking more natural looking group selfies automatically
Center Stage also will track you if you are on a FaceTime or Zoom call and you walk across the room. The camera will not only follow you, but it also uses the Ultra Wide sensor to keep your face centered in the scene.
This might not be the most riveting ad in iPhone history, but it does show you how Center Stage works on the iPhone 17 series in real time.
