A recent report suggested there might be a new Apple CarPlay Ultra vehicle launching in 2026. If you saw the introduction of the new Ferrari Luce EV, you might have guessed this was it. But the Luce is actually a Ferrari collaboration with LoveFrom, the company founded by former Apple design chief Jony Ive. What makes the Luce so interesting, apart from this connection, is how it seems to echo Apple’s cancelled Project Titan electric car initiative.
During the interior video reveal, an Apple aficionado could spot Sir Jony Ive’s handiwork across the design, right down to the style of the buttons. The screens feature Apple Watch-like crowns, the infotainment panel has an iPad-like vibe, and the use of Gorilla Glass rings of Apple’s hardware approach. While the full vehicle has yet to be revealed, Ferrari held an event in San Francisco on February 9 to highlight all the key interface components that are coming to the Luce. The official exterior unveiling is happening this May in Italy.
A clean blend of hardware and software
For anyone deeply familiar with Apple, it’s hard to look at the Ferrari Luce vehicle without thinking about every product introduction led by Jony Ive during his Apple years. The car’s clear Apple CarPlay Ultra inspiration manages to blend a high degree of physical controls with fully customizable digital systems. For example, the multigraph modes feature a Gorilla Glass-protected dial, anodized aluminum hands, and animated transitions.
“‘Luce’ is more than a name. It is a vision. When Ferrari speaks of Luce, it is not defining a technology, but a philosophy: electrification as a means, not an end — a new era where design, engineering and imagination converge into something that did not exist before. Simple, pure and evocative…” This is how Ferrari describes the project.
Just like an Apple product, hardware and software have been created collaboratively, so everything flows cleanly. From inserting the key fob into its dock to how the Luce’s three displays were carefully designed for an intuitive experience, this Ferrari might be the closest we ever get to an Apple Car.
