TBH’s strategic acquisitions are enhancing its global footprint, positioning the company to reshape consumer engagement through seamless Web 2.5 integration and drive the next wave of blockchain adoption.
The Binary Holdings (TBH) is emerging as a powerhouse in the nascent Web 2.5 infrastructure space—seamlessly blending the familiarity of Web 2 with the transformative power of blockchain-enabled Web3. In practice, Web 2.5 means embedding tokenized services, such as loyalty points, micro-payments, and blockchain-powered mini-apps (dApps) beneath the polished interfaces consumers already use so that the blockchain runs invisibly in the background while users simply tap, play, and earn. As TBH’s CEO Manit Parikh explains,
“By embedding blockchain into everyday apps invisibly, we unlock real utility for users who never see the complexity but enjoy the benefits. This is how Web 2.5 transforms engagement at scale.”
Identifying and Solving a Massive Market Gap
TBH recognized a massive market opportunity in outdated telco loyalty programs. Traditionally, loyalty is costly to operate, siloed by carriers, and plagued by low redemption rates. Industry data shows 30 trillion loyalty points expired unused in 2018, and only about 5% of telcos leverage sophisticated and data-driven rewards. Such legacy systems treat loyalty as a liability, tying up balance-sheet reserves without lifting ARPU or reducing churn. TBH’s answer was a vendor-funded, blockchain-powered loyalty infrastructure in which users earn native $BNRY tokens for everyday app interactions—everything from topping up data to playing short games, and redeem them instantly for airtime, vouchers, or partner offers. This frictionless reward loop has helped enhance client telcos’ loyalty portfolios and contributed to the platform’s growth in daily active users.
While telcos needed fresh engagement channels, Web3 dApps struggled to unlock pathways to bridge Web2 users. To solve both problems, TBH built OneWave, its embedded “dApp playstore” inside telecom apps that plugs directly into existing loyalty programs. Game studios and identity platforms have all joined TBH’s ecosystem—not to find their first users, but to scale faster without the usual blockchain onboarding hurdles. In return, telco partners gain access to engaging Web3 experiences that may help improve retention, potentially increase ARPU, and differentiate their digital offerings.
Beyond distribution, TBH has bolstered its capabilities through targeted acquisitions: integrating Enkrypted Wallet brought hybrid custodial and non-custodial wallet users into its fold, while weaving gaming and content platforms into OneWave enriched its catalog of experiences. Today, TBH’s ecosystem boasts over 30 integrated dApps across multiple blockchains, creating a virtuous cycle: developers expand their reach to a mainstream audience, telcos have opportunities to unlock new revenue streams, and TBH strengthens its position as a key Web 2.5 infrastructure provider.
“Our vision is simple,” says co-founder & CBO Sid Sahi. “Make blockchain services invisible yet invaluable in everyday digital experiences. By turning loyalty from a cost center into a growth engine and giving dApps the distribution they need, we’re laying the foundation for the next billion users.”
Growth Through Strategic Acquisitions
Beyond partnerships, TBH has accelerated growth through strategic acquisitions of complementary Web3 assets. The purchase of Encrypted Wallet brought hybrid custodial/non-custodial wallet functionality into TBH’s fold, simplifying on-chain transactions for retail and institutional users alike.
These acquisitions reflect TBH’s commitment to a virtuous cycle: each new asset has the potential to enhance user engagement, which can attract more developers, further enriching the ecosystem and reinforcing TBH’s role as a prominent Web 2.5 infrastructure provider. Today, TBH supports over 30 live dApps across two blockchains.
A Trajectory Toward the Next Billion
The combination of invisible blockchain integration, vendor-funded rewards, and turnkey distribution is resonating across emerging markets. As TBH continues to add telco partners, acquire strategic assets, and onboard innovative dApps, the company cements its role at the forefront of the Web 2.5 revolution—where mainstream consumers gain real-world utility from decentralized technology without the usual complexity.
About The Binary Holdings (TBH)
Binary Holdings is a leading Web 2.5 infrastructure provider enabling telcos and banks across emerging markets to embed blockchain-powered services—such as loyalty programs, micro-transactions, and dApp distribution—directly into their existing apps. TBH is scaling tokenized engagement to the masses and driving the next phase of digital adoption.
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