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World of Software > News > The unfair advantage of being ‘AI-native’ and how to unlock it – UKTN
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The unfair advantage of being ‘AI-native’ and how to unlock it – UKTN

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Last updated: 2025/12/30 at 4:05 AM
News Room Published 30 December 2025
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The unfair advantage of being ‘AI-native’ and how to unlock it – UKTN
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Earlier this month, TIME Magazine named ‘the architects of artificial intelligence’ as Person of the Year. It is recognition of how much AI has dominated conversations in business, economics and politics.

But even still, for all its recognition, AI is still often described as another wave. That undersells what’s actually happening.

Cloud computing transformed infrastructure; big data advanced analytics and business intelligence; mobile reshaped the customer experience.

But AI is transforming intelligence itself – how products think, adapt and create value. Like every technological shift before it, the biggest gains will not go to organisations who merely use it, but to those who are fundamentally built on it.

That is the distinction between being “AI-enabled” and “AI-native”. The former is a somewhat clumsy phrase used by businesses that implement one or two off-the-shelf AI tools into their processes….

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